Brand Licensing Collaborations Merchandise Licensing 

ICICI Bank inks multi-year partnership with Manchester United

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ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers.

Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers.”

As a part of the agreement, ICICI Bank will be offering fans of the club two types of credit card – Manchester United Platinum Credit Card and Manchester United Signature Credit Card.

Each card will come with competitive rates, as well as qualifying for a wide range of exclusive privileges and discounts on merchandise from Manchester United online store and other affiliated partners in India.

Privileges include fully paid trips to Old Trafford to watch a game, the chance to observe a first team training session, signed merchandise as well as a Manchester United welcome gift for each new customer.

Manchester United Group Managing Director, Richard Arnold said, “The club has enjoyed numerous visits to India over the past few seasons, with our #ILOVEUNITED fan event held in Mumbai in January, attracting almost 5,000 fans to the live match screening.”

Other benefits include:

  • Top 70 spenders of the annual campaign will be awarded Manchester United branded merchandise
  • Top spender every month will get a signed Manchester United jersey and a ticket to a match being played by the Manchester United team
  • 10-20% discounts on merchandise from the Manchester United online store and associated partners in India

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth.

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