Accessories Licensing Brand Licensing 

Pierre Cardin to open five exclusive outlets for bags in India

Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country. Besides standalone stores, the initial stores will come up in metro cities such as Delhi, Mumbai, and Bengaluru. Brandzstorm will be responsible for online distribution of Pierre Cardin bags in India. According to Ujjval Saraf, managing director of Brandzstorm, the women handbag market size in India…

Read More
Apparel Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.   Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX collection, and many…

Read More
%d bloggers like this: