Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories.
Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over 30 territories worldwide.
Mark Loynd, Executive Director, Giordano International Limited said, “The expansion of our cooperation to now cover men’s and women’s apparel, footwear, small leather goods and travel gear will further solidify the partnership between the two companies and allow us to capture a sizeable market share in the region. We recognized India’s potential over a decade ago. With a burgeoning middle class and rising income levels, the new generation of Indian consumers is both confident and aspirational. This makes it a very attractive market for us. Although we successfully operate in many mature markets, India is particularly exciting as it offers significant growth opportunities.”
Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd. said, “The Indian market has over the years witnessed a surge in demand for International fashion labels and we see substantial potential here. We feel there is a perfect alignment between Giordano’s global identity as one of the most recognized fashion label and our core competencies in design, supply chain management, and marketing”.
Brainstorm plans to open five flagship Giordano boutiques in major metros within the next three years.
Elaborating on global plans, Mark Loynd said, “We will continue to strengthen our business in traditional, core markets throughout the Asia-Pacific region and the Middle East, while steadfastly expanding into newer strategic markets such as India, Africa, Central Asia and Europe. We have recently opened our first shop in Paris, France”.
Design, production, and distribution for Giordano in India will begin from this winter. The brand has recently introduced leisure range and an outdoor wear collection to offer customers more choice.
Unlike other brands, Giordano activewear collection is designed to be worn in both an active and casual context. The products will be retailed nationally in leading multi-brand boutiques, shopping malls such as Shoppers Stop, Lifestyle and Central, other independent retail outlets and leading e-commerce portals.
Brandzstorm India is a leading licensee and partner of premium fashion brands in India with a sole philosophy of ‘drive brands ahead’.