American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times.
As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka.
“We have signed a master licensing agreement with Kenneth Cole for India, Bangladesh and Sri Lanka for some of their product categories,” Ujjval Saraf, managing director of Brandzstorm India was quoted as saying.
Cole aims to touch 100 crore in India sales by 2020 and open about 10 stores in the country during the period.
The transaction includes Kenneth Cole’s men and women’s apparel, handbags, footwear and travel gear. However, watches and fragrances of the are not a part of this deal, the report further stated.
Besides, two flagship stores in Mumbai and Delhi are expected to come up by the end of this year.
Brandzstorm has also signed a long-term exclusive master licensing agreement with Giordano International for apparel, footwear, and accessories. Brandzstorm plans to open five Giordano boutiques in major metros within next three years.
Founded in 2009, Brandzstorm has exclusive tie-ups with Furla, Tonino Lamborghini, and Steve Madden.