California-based MGA Entertainment has launched a new line of collectible army toys named Awesome Little Green Men.This, after taking the girl-skewing collectibles market by storm with its L.O.L. Surprise! and Num Noms offerings.
Storming the US retail stores on August 1, the army-inspired toys aim to combine humour and battle play with a pop vinyl aesthetic.
The line will include 100 unique characters that can also be brought together to form a game. Led by General Pain and General Panic, the goal would be to build the best squad with each character belonging to a special unit.
The Awesome Little Green Men starter packs will include four toys and cost US$12.99. Blind boxes will include one soldier, a dog tag with a chain and a new recruit poster. There is also a battle pack including game piece stickers available.
Collectible lines have been incredibly lucrative for MGA, with L.O.L. Surprise! Dolls being the number-one item in the dolls super category and the number two item in total toys YTD, in June 2017, according to The NPD Group.
MGA recently secured 40 new licensees for Num Noms, bringing the total number of global licensing partners to 80 for the novelty collectible line.
Meanwhile, L.O.L. Surprise! is getting into the licensing realm as MGA is all set to launch a march programme inspired by the line across categories like apparel, accessories, stationery, party goods, publishing, games and sporting goods for spring 2018.watch Dunkirk film now
