Toronto based toy major Spin Master is launching a new pre-school toy line inspired by its entertainment division’s animated series Rusty Rivets.
Beginning on August 1, the easy-to-build toys will be available exclusively at Toys “R” Us stores across North America and online.
The toys feature an easy-click system that lets each piece work interchangeably in an effort to encourage open-ended, creative play.
The Rivet Lab play set, for example, includes a buildable robotic helper, working elevators and realistic lights and sounds.
The new line will allow kids to build their favorite characters and vehicles including Botasaur and Rusty (pictured) as well as create their own unique builds.
Designed for kids between ages three and above, the toys will sell from US$7.99 to US$39.99. The line will also include customizable Mini Build Packs and Core Build Packs.
The series follows young inventors Rusty and Ruby and seeks to inspire kids to take part in the maker culture through innovation. Rusty Rivets (26 x 30 minutes) debuted on Nickelodeon last summer and was recently renewed for a second season.
