Character & Entertainment Character Licensing Game Licensing Toy Licensing Toys & Games 

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Reading Time: 6 minutes Post Views: 962 From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in kids’ and family entertainment ― WildBrain and Nickelodeon ― for knockout marketing campaign around its biggest boys’ brand launch to date Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks…

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Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

Reading Time: 4 minutes Post Views: 2,855 The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who…

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Collaborations Merchandise Licensing Toy Licensing Toys & Games 

MSPL associates with Mattel India for Complan brand promo

Reading Time: < 1 minute Post Views: 4,594 Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo. MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

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Toy Licensing 

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

Reading Time: 2 minutes Post Views: 3,102 Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted…

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Character Licensing Toy Licensing 

Marvel launches new-edition Venom action figure

Reading Time: < 1 minute Post Views: 2,138 The Disney Store and Diamond Select Toys have teamed up for a new edition of the Marvel Select Venom action figure. The newest Marvel Select Venom action figure stands at 7.75 inches tall and features 16 points of articulation with three interchangeable heads; a removable back attachment that can hold two spider legs; three pairs of interchangeable hands; and seven additional tendrils of symbiote that can be secured at different locations on Venom’s arms and back attachment. Venom joins a variety of exclusive Marvel Select figures at…

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Character Licensing Toy Licensing 

This summer, Mezco Toyz is coming to haunt you with the ‘Nun’ doll

Reading Time: < 1 minute Post Views: 2,760 Warner Bros have joined forces with Mezco Toyz for a new doll inspired by the studio’s latest horror release, The Nun. Standing 18 inches tall, the Nun doll replicates the film’s protagonist. Her bright, piercing eyes stare directly into your soul and she features a film-accurate habit complete with a tunic, cowl, and veil. The Nun doll is sold in a die-cut window box that can be used for display. First introduced in ‘The Conjuring 2’, horror fans got a quick glimpse of the Nun in a…

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Brand Licensing Toy Licensing 

Viacom18 to develop preschool series ‘Wissper’ licensing program in India

Reading Time: 2 minutes Post Views: 2,269 The German media companies — Studio 100 Media and m4e have signed a deal with Viacom18 Media that sees the animated preschool series Wissper debuting in India along with a consumer products roll-out. India’s leading Hindi entertainment channel has secured all rights for TV, digital and home entertainment as well as for licensing and merchandising for its subcontinent including Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. The show will be premiere on Nick Jr. India this autumn. Viacom18 Consumer Products is developing a licensing program for Wissper…

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Brand Licensing Merchandise Licensing Movie Licensing Toy Licensing 

#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

Reading Time: 3 minutes Post Views: 7,269 We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year. Chhota Bheem is an Indian animated…

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Toy Licensing Toys & Games 

Barbie goes desi-way: Mattel launches all-new dolls inspired by Colours of India

Reading Time: 3 minutes Post Views: 4,788 Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country. Barbie Visits Ajanta Caves Barbie visits Hawa Mahal in Jaipur Barbie Visits Thirumallai Nayakkar Mahal in Madurai Barbie Visits Mysore Palace Barbie Visits the Gompas at Sikkim Barbie Visits India’s Wonder of the World – Taj Mahal Colours of India series brings to life several…

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Toy Licensing 

Hasbro, Saban sign definitive agreement; deal valued at $522 mn

Reading Time: < 1 minute Post Views: 2,343 Hasbro and Saban Brands have signed a definitive agreement valued at USD 522 million. According to a report in the Licensing Post, Hasbro will acquire a variety of Saban’s assets during the partnership. “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” Brian Goldner, chairman and chief executive officer, Hasbro was quoted as saying. In the years to come, Hasbro will own brands such as Power Rangers, My Pet Monster,…

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