IMG-Angry Birds Character & Entertainment Character Licensing Game Licensing Global Licensing 

Angry Birds appoints IMG as global licensing agent

IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise. Angry Birds appoints IMG as global licensing agent The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment franchise with two…

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MasterChef Licensing Corner Entertainment Licensing Game Licensing Intellectual Property 

MasterChef: Dream Plate Mobile Game Launches

MasterChef: Dream Plate Mobile Game Launches New App Game Allows Players To Step Into Famed MasterChef Kitchen And Participate In Show’s Signature Challenges Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations. Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in…

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Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video…

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Merchandise Licensing Toys & Games 

Cobi Toys produces a scale model of Concorde

The recently launched kit is already a best-seller for leading European toymaker Cobi, one of Europe’s best-known makers of high-quality model kits, has announced the launch of a new Concorde scale model. It is based on Concorde tail number G-BBDG, one of the original development aircraft, which is on display at Brooklands Museum in Surrey. Brooklands is the home of the former aircraft factory that played a key role in the development and production of Concorde, as well as the site of the world’s first purpose-built motor racing circuit.   This 1:95 scale…

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Publishing Retail Toys & Games 

Teva celebrates 50th anniversary of The Very Hungry Caterpillar(TM)

Teva®, a division of Deckers Brands, announced its collaboration with The Very Hungry Caterpillar™ by Eric Carle for summer 2019. Commemorating the 50th anniversary of the beloved children’s book, Teva created this collection to encourage hungry minds to explore the world around them. The collection combines classic Teva silhouettes with kid-friendly hues for adventure-ready styles that’ll help little ones spread their wings and fly. Inspiring generations with its innovative illustrations of art and nature, this collection merges Teva’s popular Hurricane XLT2 and Ember Moc styles with the bold color explosion…

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Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who showcase the creativity…

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Retail Retail Licensing Toys & Games 

Toonmart opens new store in Nashik

Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra. Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a grand opening for the customers walking in with a lot of activities involved on 12th May, 2019 i.e. Sunday. A store where all the Licensed/Original Character Merchandise products are available in each and every category…

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Collaborations Merchandise Licensing Toy Licensing Toys & Games 

MSPL associates with Mattel India for Complan brand promo

Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo. MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

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Toy Licensing 

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted products from the…

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Game Licensing 

China’s Tencent releases test-version of Game of Thrones game

Tencent Holdings has released a test version of a third-party developed smartphone game in China based on the US hit television show ‘Games of Thrones’. The game, titled “Game of Thrones: Winter is Coming”, was developed by Chinese games maker Yoozoo, Tencent Games said in a statement on its official WeChat account late on Wednesday. According to a Reuters report, the launch comes just weeks after Chinese authorities gave their approval to two batches of new video games after a freeze on approvals for most of last year that had…

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