Game Licensing Top News 

Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square

Reading Time: 3 minutes Post Views: 256 Pre-Registration Date Slated for Later This Year ● Indus is an Indo-Futuristic battle royale for mobile, PC, and consoles ● A trailer for the game debuted in New York’s Time Square on the Indian Independence Day of August 15, 2022 ● Indus is developed by Pune-based SuperGaming, makers of MaskGun and Silly Royale Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square The first trailer for Indo-Futuristic battle royale Indus made its debut on New York’s Time Square to celebrate India’s Independence Day of August…

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Entertainment Licensing Game Licensing Sports Sports Licensing Top News 

ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE

Reading Time: 3 minutes Post Views: 309 NFL BLITZ IS BACK   ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH THE FIRST AND ONLY AT-HOME NFL ARCADE EXPERIENCE    NFL Blitz Legends Pre-Orders Begin Today;   Game Arrives this NFL Season, Exclusively on Arcade1Up’s Home Arcade Machine  ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE Arcade1Up, the leader in at-home retro gaming entertainment, today announced NFL Blitz Legends,remastered versions of the legendary games that captured the attention of millions of fans during their heyday in the 90’s. Returning after 25 years, the iconic NFL Blitz franchise aims to…

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Game Licensing Toys & Games 

Made-in-India Social Game Silly Royale Records Over 18 Million Players!

Reading Time: 2 minutes Post Views: 311 Developed by SuperGaming, Silly Royale is India’s premier social game with over 18 million players Players have clocked in over 251 million voice minutes in the game’s voice chat feature since it was introduced six months ago Made-in-India Social Game Silly Royale Records Over 18 Million Players! Made-in-India social game Silly Royale gets a new mode — Devil’s Playground. It’s a brand new mode allowing you to squad up with three other players and challenge other squads. Devil’s Playground marks the return of the game’s signature Devil…

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Tetris 40th Anniversary Game Licensing Global Licensing Toys & Games 

Tetris Readies Licensing Agent Network Ahead of Brand’s 40th Anniversary

Reading Time: 2 minutes Post Views: 763 Tetris Readies Licensing Agent Network Ahead of Brand’s 40th Anniversary The Tetris Company, Inc. today announced changes to its worldwide network of merchandise licensing agents for the world-famous Tetris® brand, including new agent signings and renewals. These changes come as the company heads towards the iconic video game brand’s 40th anniversary in 2024. “We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” says Megan…

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People Toys & Games 

New Barbie modeled after COVID Vaccine developer Sarah Gilbert

Reading Time: < 1 minutes Post Views: 760 New Barbie modeled after COVID Vaccine developer Sarah Gilbert Toymaker Mattel Inc modeled a new barbie to pay tribute to Sarah Gilbert, co-developer of the Astra Zeneca vaccine. The new “Gilbert Barbie” is a spitting image of Sarah. The doll can be seen wearing a long-oversized navy-blue pantsuit along with rimmed black spectacles, just how Sarah prefers it. In a candid interview, Gilbert said, “It’s a very strange concept having a Barbie doll created in my likeness. I hope it will be part of making it more…

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Game Licensing gaming 

Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER

Reading Time: < 1 minutes Post Views: 1,291 Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER Charlotte Tilbury Beauty became the first Cosmetics brand globally to enter the gaming and esports industry. Female-led cosmetics company Charlotte Tilbury Beauty would be the official partner for Girl Gamer Esports Festival. Through the collaboration, both entities will bring forward a series of digital activities to promote GIRLGAMER events. The deal will kick off will a premier master class “Level Up Your Glam” which will be hosted for a selected few Skincare and makeup experts from Charlotte Tilbury…

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Toys & Games 

Freaky Friday: How Lego targeted kids and adults in 2021

Reading Time: 3 minutes Post Views: 1,135 Freaky Friday: How Lego targeted kids and adults in 2021 In today’s Freaky Friday episode, we will uncover how Lego managed to appease kids and adults in the year 2020-21 and ultimately expanded its user base. About the brand: Lego For those of you who are living under a rock, LEGO is a billion-dollar Denmark-based toy company and is famous for its iconic interlocking colored toy bricks. Lego bricks are assembled and used to construct a variety of things including vehicles, working robots, and buildings. In the…

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Retail Toys & Games 

Lego’s new store in Manhattan is nothing like the ordinary

Reading Time: < 1 minutes Post Views: 783 Lego’s new store in Manhattan is nothing like the ordinary Lego, a popular toy brand opened a two-story store in Manhattan. This store is nothing like anyone has seen before, as it takes a huge leap on the immersive retail experience. The store offers a mini New York experience for the visitors – Statue of Liberty, One World Trade skyscraper, Empire State Building, a gargantuan Hulk statue, and an 8,80,000 block tree of Discovery. They offer unique propositions to kids with their Personalised Studio where visitors have…

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Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 1,541 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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Character & Entertainment Character Licensing Game Licensing Toy Licensing Toys & Games 

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Reading Time: 6 minutes Post Views: 1,909 From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in kids’ and family entertainment ― WildBrain and Nickelodeon ― for knockout marketing campaign around its biggest boys’ brand launch to date Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks…

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