Toys & Games 

Freaky Friday: How Lego targeted kids and adults in 2021

Reading Time: 3 minutes Post Views: 241 Freaky Friday: How Lego targeted kids and adults in 2021 In today’s Freaky Friday episode, we will uncover how Lego managed to appease kids and adults in the year 2020-21 and ultimately expanded its user base. About the brand: Lego For those of you who are living under a rock, LEGO is a billion-dollar Denmark-based toy company and is famous for its iconic interlocking colored toy bricks. Lego bricks are assembled and used to construct a variety of things including vehicles, working robots, and buildings. In the…

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Retail Toys & Games 

Lego’s new store in Manhattan is nothing like the ordinary

Reading Time: < 1 minute Post Views: 256 Lego’s new store in Manhattan is nothing like the ordinary Lego, a popular toy brand opened a two-story store in Manhattan. This store is nothing like anyone has seen before, as it takes a huge leap on the immersive retail experience. The store offers a mini New York experience for the visitors – Statue of Liberty, One World Trade skyscraper, Empire State Building, a gargantuan Hulk statue, and an 8,80,000 block tree of Discovery. They offer unique propositions to kids with their Personalised Studio where visitors have…

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Collaborations Retail Retail Licensing Top News Toys & Games 

Smyths Collaborates With Mattel For It’s New Shop Your Way Advert

Reading Time: 2 minutes Post Views: 372 Smyths Collaborates With Mattel For Its New Shop Your Way Advert Irish-based Toys superstore Symths partners with Mattel for their New ‘Shop Your Way‘ Advert. Mattel has come up with the character Oscar to ease the shopping experience, customers can now use Oscar’s help in-store or online. The commercial follows the fictional character Oscar on his way to Smyths Toys, showcasing customers’ home delivery and collection services options available at their discretion. Through the campaign, viewers get to see Oscar’s treasured toys come to life. The commercial…

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Character & Entertainment Character Licensing Game Licensing Toy Licensing Toys & Games 

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Reading Time: 6 minutes Post Views: 488 From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in kids’ and family entertainment ― WildBrain and Nickelodeon ― for knockout marketing campaign around its biggest boys’ brand launch to date Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks…

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Character & Entertainment Top News Toys & Games 

MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM

Reading Time: 2 minutes Post Views: 1,017 Mattel Launches New Toy Takeback Program Called Mattel PlayBack MATTEL STEPS UP SUSTAINABILITY: TAKES BACK TOYS WHEN YOU ARE DONE WITH THEM The 76-year-old toy company Mattel Launches New Toy Takeback Program Called Mattel PlayBack that will enable families to extend the life of their Mattel toys once they are finished playing with them. The new program is designed to recover and reuse materials from old Mattel toys for future Mattel products, and supports the company’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across…

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Entertainment Licensing Game Licensing 

Tetris Lifestyle Goods & Experiences Level Up W/ Merchandising Partnerships

Reading Time: 3 minutes Post Views: 1,996 CALL US TETRIS! BLUE PLANET SOFTWARE, THE SOLE AGENT FOR THE TETRIS® BRAND GETS NEW NAME Tetris Lifestyle Goods & Experiences Level Up W/ Merchandising Partnerships Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris® brand, today announced the company will now be recognized by the same name as the iconic brand that it represents – Tetris. The company also revealed 18 new and returning licensed merchandise partners who are bringing original products and entertainment experiences featuring…

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IMG-Angry Birds Character & Entertainment Character Licensing Game Licensing Global Licensing 

Angry Birds appoints IMG as global licensing agent

Reading Time: 2 minutes Post Views: 2,250 IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise. Angry Birds appoints IMG as global licensing agent The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment…

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MasterChef Licensing Corner Entertainment Licensing Game Licensing Intellectual Property 

MasterChef: Dream Plate Mobile Game Launches

Reading Time: < 1 minute Post Views: 2,052 MasterChef: Dream Plate Mobile Game Launches New App Game Allows Players To Step Into Famed MasterChef Kitchen And Participate In Show’s Signature Challenges Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations. Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world,…

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Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

Reading Time: 2 minutes Post Views: 2,504 For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate…

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Merchandise Licensing Toys & Games 

Cobi Toys produces a scale model of Concorde

Reading Time: < 1 minute Post Views: 2,970 The recently launched kit is already a best-seller for leading European toymaker Cobi, one of Europe’s best-known makers of high-quality model kits, has announced the launch of a new Concorde scale model. It is based on Concorde tail number G-BBDG, one of the original development aircraft, which is on display at Brooklands Museum in Surrey. Brooklands is the home of the former aircraft factory that played a key role in the development and production of Concorde, as well as the site of the world’s first purpose-built motor racing circuit.  …

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