Charlotte Tilbury Beauty enters the Gaming Industry with GIRLGAMER
Charlotte Tilbury Beauty became the first Cosmetics brand globally to enter the gaming and esports industry.
Female-led cosmetics company Charlotte Tilbury Beauty would be the official partner for Girl Gamer Esports Festival. Through the collaboration, both entities will bring forward a series of digital activities to promote GIRLGAMER events. The deal will kick off will a premier master class “Level Up Your Glam” which will be hosted for a selected few
Skincare and makeup experts from Charlotte Tilbury will take up the masterclass on the 16th of August. The event would simultaneously be broadcasted live on GIRLGAMER’s Twitch channel.
Andreia Neto, Partnerships Manager of the GIRLGAMER Esports Festival, commented: “Charlotte Tilbury’s exciting collaboration with GIRLGAMER brings well-deserved recognition to the female gaming communities’ continued growth, helping gamers integrate their unique style into their streams.”
Charlotte is also hosting giveaways on their social media for their viewers, which would give them a chance to win a masterclass kit containing £800 worth of Charlotte Tilbury products.
The collaboration between GIRLGAMER and Charlotte Tilbury Beauty will mark the beauty brand’s first foray into gaming and esports.