Character & Entertainment 

Genius Brands International appoints industry content sales veteran, Caroline Tyre

Genius Brands International “Genius Brands” announced the appointment of content sales and acquisitions veteran, Caroline Tyre to oversee global content sales as SVP of international distribution. Additionally, Tyre will spearhead the ongoing digital growth as Head of the Genius Brands Network, comprised of the Kid Genius Cartoon Channel and Baby Genius TV.  The announcement was made today by Genius Brands’ Chairman and CEO Andy Heyward, to whom she will report. In her new position, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales…

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Brand & Lifestyle Character Licensing 

CPLG signs open Hatchimals licensees in the UK. Details inside

CPLG has signed a number of licensees for the Hatchimals brand in the United Kingdom including lunch ware, apparel and toiletries among others. CPLG joined forces with Spin Master in April 2017. “We are absolutely thrilled by the response to Hatchimals. It’s rewarding to watch the growth of the brand as more and more licensees join in the fun and enchanting world of Hatchtopia through CPLG’s efforts,” said Anna Hewitt, licensing director, Spin Master UK. Here are the licensees signed: Fashion U.K. for children’s day-wear and swimwear set to debut…

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Toy Licensing 

Spin Master acquires Perplexus for $9 million

In its effort to further bolster its games offering, Spin Master has acquired the innovative toy company Perplexus for $9 million. Under the terms of the agreement, Spin Master will own the global rights to the Perplexus brand that it has distributed since 2013. The agreement also includes annual performance-based payouts over the next five years. Founded in 2001, Perplexus is known for its sculptural designs and appeal across various age groups. “We continue to see growth within our Games and Puzzles business segment, and this strategic acquisition further emphasizes…

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Toy Licensing 

Spin Master’s PAW Patrol named number one toy property of September

According to the latest NPD results, Global toymaker Spin Master’s PAW Patrol has been named the number one toy property of the month of September. Spin Master is celebrating another month of success for the pre-school property that follows the July launch of the new Sea Patrol range of toys. A 22-minute special episode premiered on Nick Jr. UK on September 4 kicking off season four’s new Sea Patrol theme that featured the Sea Patroller for the first time. The Sea Patrol toy range featured new Sea Patrol Vehicles, Light…

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Toy Licensing 

Spin Master releases couple of dolls

Hatchimals creator Spin Master has released two new interactive toys, a pair of doll siblings named Luvabella and Luvabeau that feature hundreds of unique lifelike responses. The dolls come in different skin tones and gender variations, and include interactive accessories to encourage more imaginative play. They can also be taught to say more than 100 words. Among Luvabella’s and Luvabeau’s abilities are giggling after tummy or toe rubs, chewing when spoon-fed, peek-a-boo after covering eyes, and kissing when given toy accessories. Luvabeau is currently available exclusively at Toys ‘R’ Us for…

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Toy Licensing 

Spin Master to launch new pre-school toy line soon

Toronto based toy major Spin Master is launching a new pre-school toy line inspired by its entertainment division’s animated series Rusty Rivets.   Beginning on August 1, the easy-to-build toys will be available exclusively at Toys “R” Us stores across North America and online. The toys feature an easy-click system that lets each piece work interchangeably in an effort to encourage open-ended, creative play. The Rivet Lab play set, for example, includes a buildable robotic helper, working elevators and realistic lights and sounds. The new line will allow kids to build their favorite characters…

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Toy Licensing 

Spin Master launches new toy line

  Spin Master has launched a new toy line based on its entertainment brand Rusty Rivets that is currently being telecast on Nickelodeon. “As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we’re thrilled kids can now invent alongside the show’s hero characters, Rusty and Ruby.” said Ben Gadbois, Spin Master’s global president and COO. “Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work…

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Entertainment Licensing 

Spin Master’s Paw Patrol road tour to touch a raft of cities in North America

Spin Master has made it known that the third annual Paw Patrol Roll Patrol Road Tour will go around a number of cities across North America beginning this month. “As we continue to build an evergreen property, there are multiple touch points when telling a story through a franchise such as ‘Paw Patrol,’” says Ben Gadbois, global president and COO, Spin Master. “There is a strong collaboration between our entertainment team and global marketing team to ensure we’re connecting with children through positive and meaningful messages and with the Paw…

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Brand Licensing 

Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

Global brand consultancy Interbrand has released a list of 150 Iconic Canadian Brands as the country celebrates its 150th anniversary this year. The Interbrand list highlights 150 companies and brands that help to shape and define the Canadian experience and a host of organisations active in brand licensing were featured on this list, including: BlackBerry, Cirque du Soleil,Corus Entertainment, IMAX, Kraft Dinner, Lionsgate, Lululemon Athletics, MAC Cosmetics, Royal Canadian Mint, Spin Master, Tim Hortons and Toronto Maple Leafs Canadians themselves nominated the brands and then selected by Interbrand based on…

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Publication Licensing Toy Licensing 

Spin Master launches popular toy brands in China

Toronto-based toy and entertainment company Spin Master has launched its popular Hatchimals and PAW Patrol brands in China. China’s multi-billion-dollar toys and games market is the second-largest in the world, and this expansion is the latest move in Spin Master’s ongoing growth strategy. Moving forward, the company will expand all of its core brands throughout China. Both PAW Patrol and Hatchimals products will be available in China next month in 137 Toys R Us stores, along with full market support at top online retailers as well as department store chains.…

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