Spin Master has launched a new toy line based on its entertainment brand Rusty Rivets that is currently being telecast on Nickelodeon.
“As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we’re thrilled kids can now invent alongside the show’s hero characters, Rusty and Ruby.” said Ben Gadbois, Spin Master’s global president and COO. “Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work interchangeably, encouraging a sense of discovery and open-ended creative play.”
Kids can build, create and rustify alongside Rusty, Ruby and the on-screen cast.
The line of toys is designed for kids aged 3+ and comprises of reconfigurable, easy-click pieces that make building and transforming easy.
The toy line ranges includes the Rusty Rivets Botasaur, Rusty Rivet Lab Playset, Rusty Rivets Mini Build Packs and Rusy Rivets Core Build Packs.
They would debut nationally and exclusively at Toys R Us in the US from August 1st.
All are easy-to-build and perfect for preschoolers since all of the pieces are compatible and parts can interchange with the full line of toys.
