In its effort to further bolster its games offering, Spin Master has acquired the innovative toy company Perplexus for $9 million.
Under the terms of the agreement, Spin Master will own the global rights to the Perplexus brand that it has distributed since 2013. The agreement also includes annual performance-based payouts over the next five years.
Founded in 2001, Perplexus is known for its sculptural designs and appeal across various age groups.
“We continue to see growth within our Games and Puzzles business segment, and this strategic acquisition further emphasizes our position as a leader,” says Ben Gadbois, global president and CEO, Spin Master. “Perplexus is already inherently innovative, and it will further benefit from our world-class team of experts as we continue to emphasize disruptive ways to enhance our games portfolio,” he added.
The purchase of Perplexus marks Spin Master’s eighth acquisition since its Initial Public offering in July 2015. Its recent acquisitions include Cardinal Games, EG-Games, Marbles, Aerobie and Swimway among others.
