Corporate Brand Toys & Games 

MGA Entertainment CEO submits bid to buy ‘Toys R Us’, gets rejected

A month after ‘Toys R Us’ announced its decision to shut-down all of its stores in the US, UK and Canada to pay off its debts, Isaac Larian, chief executive officer, MGA Entertainment, has submitted a formal bid to buy the retailer in both US and Canada. According to a report in the License Global, Larian has made a USD 675 million offer for the US arm of the company, whereas, has offered USD 215 million for the retailer’s Canadian counterpart. According to MGA Entertainment, the funds would come from…

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Toy Licensing 

MGA Entertainment launches new line of collectible army toys

California-based MGA Entertainment has launched a new line of collectible army toys named Awesome Little Green Men.This, after taking the girl-skewing collectibles market by storm with its L.O.L. Surprise! and Num Noms offerings. Storming the US retail stores on August 1, the army-inspired toys aim to combine humour and battle play with a pop vinyl aesthetic. The line will include 100 unique characters that can also be brought together to form a game. Led by General Pain and General Panic, the goal would be to build the best squad with each…

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Publishing 

Kennedy Publishing to put into market new magazine inspired by the collectable toys Num Noms

A new magazine inspired by the collectable toys Num Noms will throng the markets this July across the UK and Ireland. The monthly magazine brought out by Kennedy Publishing and MGA Entertainment will boast of 36 pages and will be packed with puzzles, competitions, colouring and exclusive Num Noms branded gifts and stickers for girls aged from five to nine to enjoy “We are delighted to be working with MGA on the new Num Noms magazine. A cupful of cuteness and a spoonful of surprise make Num Noms. We’ve added a…

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Toy Licensing 

MGAE set to reveal details of global licensing programme

MGA Entertainment, Inc. (MGAE), the world’s leading privately held toy company, has decided to unwrap details of the new global licensing program for its hugely successful doll line which has fast become a phenomenon, L.O.L. Surprise! at this year’s Licensing Expo. After taking the retail market by storm since its launch this past December, MGAE is creating a plethora of innovative, fresh licensed products emanating from the L.O.L. Surprise! toy line slated to hit retail stores in 2018. MGAE’s licensing program, focusing on the interests and passions of girls will…

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