Sanrio has teamed up with Chupa Chups, the world famous lollipop brand for a limited edition clothing collection that was launched last week in Shimamura stores across Japan.
The collection involves a range of five t-shirts for young women, each featuring one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups brand in soft summer hues.
Said Christine Cool, area Licensing manager of Perfetti van Melle, the confectionary giant behind the Chupa Chups brand, “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups.”
