Lovehoney has made public its latest collaboration with TV channel Comedy Central, to develop a range of adult pleasure toys inspired by the US comedy series Broad City that is shown on the channel.
Broad City is an odd couple comedy about two best friends navigating their 20s in New York City. The show is noted for its frank and funny portrayal of sex and has featured many sex toys.
With this new range, it is the first time that Lovehoney has partnered with a TV show having seen success with Motorhead, Tokidoki and Fifty Shades of Grey lines in the past.
According to Lovehoney, its range of irreverent, colourful items will appeal to Broad City’s extensive fan base as well as first time users.
Lovehoney co-founder Neal Slateford said, “For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central.
“The range perfectly encapsulates what the show is all about: fun and energy. We are delighted with how the products represent Abi and Llana’s humour, with each item harking back to hilarious episodes in the girls’ lives.”
Steve Raizes, SVP consumer products for Viacom’s Global Entertainment group, added, “Comedy Central is thrilled to team up with Lovehoney on this collection. We are excited to bring these innovative and high quality products to fans of the show.”
