Character & Entertainment Character Licensing Game Licensing 

Hello Kitty and Tokidoki collaborate on new Globematcher game by Bitbuu

For the first time, global character and lifestyle brands star together in a mobile game Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video…

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Character Licensing Fashion Licensing 

Sanrio, Converse to bring Hello Kitty-themed fashion collection

Sanrio has teamed up with Converse for a new line of Hello Kitty-themed footwear, sportswear and accessories collection. Set to coincide with the back-to-school season, The Hello Kitty x Converse collection will offer a range of Hello Kitty-inspired designs across classic Converse silhouettes including the Chuck Taylor All Star, Chuck 70, and One Star. The shoes will be available for everyone as they come in kid’s, women’s, and men’s sizes. Sneakers include a second set of laces in all-over Hello Kitty print. Custom graphics are screen printed on each pair,…

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Apparel Licensing Character Licensing 

Sanrio, Torrid launch limited-edition ‘Hello Kitty’ fashion collection

Torrid, the fastest-growing plus size fashion brand in America, launched ‘Hello Kitty’ fashion collection. The limited-edition collection launches exclusively at Torrid.com. Expressly designed to fit and flatter women who wear sizes 10 to 30, the collection blends casual chic style with athleisure and Hello Kitty prints that include her iconic bow. “Our two previous Hello Kitty collections were huge hits—and we think the pieces in this latest collection are more fabulous than ever. Fans are definitely going to be thrilled,” said Kate Horton, SVP, General Merchandising Manager at Torrid. The…

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Character Licensing Merchandise Licensing 

Sanrio launches new ‘Hello Kitty Café’ in Northern California

Sanrio has launched a new Hello Kitty Café in Northern California. Located at Sana Row in San Jose, the pink-dominated ‘Hello Kitty’ Mini Café offers pies, tarts, cookies, pastries and cakes, hot and cold beverages. Besides eatables and desserts, the café also offers collectible Hello Kitty Café merchandise including t-shirts and mugs. “We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Café Truck, Pop-Up Container, and Mini Cafe concepts,” David Marchi, vice president of brand management and marketing, Sanrio was quoted as…

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Character & Entertainment Character Licensing 

Sanrio partners with Ergobaby to create Hello Kitty inspired baby merchandise

Sanrio has partnered with Ergobaby, an ergonomic baby mobility brand, for a limited-edition line of baby products featuring Hello Kitty. The new collection will include branded baby carriers, doll carriers, swaddlers, baby sleeping bags as well as limited edition designs that aim to reflect Hello Kitty’s style and kawaii sensibility. The Ergobaby limited edition Hello Kitty collection will be available globally online and in-store later this month. However, from food trucks to wine, the Sanrio’s most famous character is everywhere. Sanrio works with a variety of companies to make its…

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Character Licensing Collaborations Merchandise Licensing 

Gaspard and Lisa to collaborate with Hello Kitty in Asian market

Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market. The opportunity to collaborate came almost after 11 years. Here’s how the collaboration will work: The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard and Lisa’s home…

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People 

Sanrio hires Margherita Vecchio as International Licensing Manager

Margherita Vecchio joins Sanrio as the International Licensing Manager. Prior Sanrio, she was working in the Italian TV channel Boing and before that, from a wider-ranging role at The Smiley Company in London. She will be based in the Milan office and work across selected EMEA territories and projects. “It’s a great honour to be part of the Sanrio family and I am extremely glad and excited to have joined such a fabulous team and contribute to the growth of the business” said Margherita Vecchio. “I am glad to increase the…

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Character Licensing 

Welcome Hello Kitty Casio watches! Sanrio inks deal for two new timepieces

Sanrio has joined hands with Casio America for a new collection of watches inspired by Hello Kitty. Named the BGA190KT, the watch will be available in two colours. The watch will feature a minute hand decorated watch with Hello Kitty’s signature red ribbon, a band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty. The partnership also marks the second Baby-G collaboration timepiece for  globe-trotting character. The watch is now available at Macy’s, select fashion boutiques, the G-Shock Store in New York…

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Strategic Licensing 

Sanrio teams up with Elephant Parade

Sanrio has teamed up with Elephant Parade, the social enterprise which works in aid of elephant conservation, to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top. The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation. In addition to the life-size art piece, a number of elephant replicas will be produced to celebrate the partnership. The miniature collection consists of ten new designs for sale with 20% of Elephant…

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Toy Licensing 

Sanrio goes in for number of product launches to celebrate birthday of beloved character Hello Kitty

Sanrio has gone in for a slate of product launches and promotions to celebrate the birthday of its beloved character Hello Kitty that took place on November 1. Primarily, Sanrio and Mattel have teamed up to pay homage to the global pop icon with a specially designed Barbie. The Barbie Hello Kitty is inspired by Hello Kitty’s signature red bow and features a Hello Kitty skirt, handbag and figurine. The limited edition doll also includes a doll stand and certificate of authenticity, designating her status as a Gold Label Barbie…

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