Honda a lollipop on wheels! Brand Licensing Collaborations Food Licensing Top News 

Honda Scoopy I x Chupa Chups: a lollipop on wheels!

Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.  Honda Scoopy I x Chupa Chups: a lollipop on wheels! In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist. The set is available as of this September in…

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SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 


Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure…

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Retail Retail Licensing 

Chupa Chups ties with Japanese retailer G.U.

The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a fun and colourful collection of six different cute designs inspired by the brand’s heritage and flavor bursts in its stores all around Asia.

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Fashion Licensing Merchandise Licensing 

Kiabi and Chupa Chups team up for a colourful range of t-shirts

This summer Chupa Chups, the most iconic lollipop brand, has teamed up with the popular French retailer Kiabi to develop a colourful range of t-shirts to make the whole family happy. The fun collection offers different colour variations of the iconic and eye-catching logo designed by the artist Salvador Dalí. Now parents and children who want to share their style have the perfect mini me collection to create a sweet vibe in the air!   The lifestyle t-shirts for teens and families are available all around Europe in Kiabi’s brick…

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Food & Drink Food Licensing 

Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 different miniature collectibles and shopping accessories can be discovered. With its dynamic in store presence the Mini Brand Collection is creating a major impact in Walmart stores. No less than three of Perfetti Van Melle’s…

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Accessories Licensing Brand Licensing Fashion & Accessories 

Chupa Chups signs apparel deal with Korean handbag maker Vincis

Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.

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Apparel Licensing 

Sanrio teams up with Chupa Chups for a limited edition clothing collection

Sanrio has teamed up with Chupa Chups, the world famous lollipop brand for a limited edition clothing collection that was launched last week in Shimamura stores across Japan. The collection involves a range of five t-shirts for young women, each featuring one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups brand in soft summer hues. Said Christine Cool, area Licensing manager of Perfetti van Melle, the confectionary giant behind the Chupa Chups brand, “We are very happy to team up with Sanrio’s…

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Fashion Licensing 

Chupa Chups ties up with German brand Essence to launch scented cosmetics

Venturing into beauty segment, lollipop brand Chupa Chups has joined forces with German brand Essence (Cosnova Beauty) to launch a lolipop frenzy with the trend edition, ‘I Want Candy’. According to the deal, beauty pieces will be available for consumers which will boast the famous fragrance of the Chupa Chups lollipops. The capsule collection includes a range of scented cosmetics for body, face, lips and nails including body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top…

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