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2017 Licensing Expo in a nutshell

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An estimated 16,000 people attended this year’s Licensing Expo that was held from May 23 to 25 at the Mandalay Bay Convention Center, Las Vegas.

The annual trade show brought together some of the world’s biggest and more influential brands along with manufacturers, licensees and retailers.

According to authorities of the Licensing Expo, a number of exciting companies and leading brands joined the expanded line-up of new exhibitors at this year’s Expo.

Among the exhibitors over 5,000 brand owners and agents participated in the Expo that included new exhibitors like Auldey Toys, FAO Schwarz, French Bull, Hang Ten, Line Friends, Toon Goggles, Vooz Co, Ltd. and Yale University besides returning exhibitors like Iconix Brand Group, Cartoon Network, Jazwares, The Joester Loria Group, Mattel and Sony Music among many others.

Business-wise, the Licensing Expo brought in an estimated $25.3 million, according to the Las Vegas Convention and Visitors Authority (LVCVA).

After scrutiny, the Authority reported that tourism brought in nearly $60 billion to the local economy while conventions and trade shows made up for $9.3 billion in that. The projected visitor spending was $252.6 million, a 0.9 per cent increase than last year.

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