Collaborations Merchandise Licensing Toy Licensing Toys & Games 

MSPL associates with Mattel India for Complan brand promo

Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply the promotional material to Kraft Heinz need to create the promo. MSPL specializes in providing services like Promotional Merchandise (Corporate Promotions / Promotional Marketing), Product Licensing, Branding and Promotions and Cosmetic Packaging.

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Character Licensing 

Mattel to create interactive family entertainment centers

Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten. The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be created in partnership…

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Character Licensing Entertainment Licensing 

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles,” among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such as action figures,…

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Character & Entertainment Character Licensing Merchandise Licensing 

New Pingu products arrive at Japanese retail

  Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which includes collectibles, mobile phone accessories, and a cushion and armrest, underlines the strength of the brand across multiple categories and the success of the new, entirely Japanese-made-and-produced computer-animated TV series Pingu in the City, which…

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Merchandise Licensing 

Adlabs Imagica announces exclusive partnership with Mattel Toys

Ahead of the festival season, Adlabs Imagica theme park announced an exclusive partnership with the world’s best- selling toy brand, Mattel, to offer Hot Wheels. Under this exclusive partnership, the country’s first theme park will rebrand its flagship rides – Nitro and Happy Wheels – as Hot Wheels Nitro and Hot Wheels Driving School, the company said. Nitro claims to be the biggest and wildest floorless roller coaster in the country with a 2,800-feet track at a height of 132 feet, while Happy Wheels attempts to inculcate driver’s instinct in…

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Character Licensing 

Mattel launches new ‘Doctor Who’ Barbie inspired by Jodie Whittaker

To celebrate the new series, Mattel launched Barbie based on the thirteenth doctor of the science fiction ‘Doctor Who’. Created as a collaboration between BBC Studios and Mattel, the doll is available to order online and features colourful clothing including a rainbow jumper, lace-up boots, braces and a long-hooded coat. Also, she holds a sonic screwdriver. In a post on Twitter, the Barbie account announced the item, saying: “Introducing the all-new Doctor Who Barbie doll inspired by the iconic series’ Thirteenth Doctor. With her signature suspenders, lace-up boots and sonic…

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Corporate Brand Merchandise Licensing 

Mattel launches new theatrical film division

Mattel announced the creation of Mattel Films, a new division of the company focused on developing and producing motion pictures based on the company’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO. Robbie Brenner will oversee Mattel Films, developing motion pictures based on Mattel’s iconic franchises. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant…

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Character Licensing 

To mark 25th anniversary of X-Files, Mattel is launching ‘Mulder and Scully’ Barbie dolls

From monsters to aliens to government conspiracies, the ‘X-Files’ series undertaken a variety of classy topics while delivering audiences two famous Special Agents — Mulder and Scully. On September, to mark the 25th anniversary of the iconic show, Mattel is getting their own Barbie dolls. X-Files Barbie was released 1998 to coincide with the theatrical release of the original X-Files movie, Fight the Future. However, these new ones look much more like a younger, 1993 era David Duchovny and Gillian Anderson. Besides, Fox is also giving fans of a chance…

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Character Licensing Merchandise Licensing 

‘Thomas & Friends’ comes to life in North America! Here’s how

Everyone’s favorite Blue Engine and the Island of Sodor come to life! Mattel has launched the second largest permanent ‘Thomas & Friends’ attraction in North America with the opening of Thomas Town. Located within Kennywood Park, one of the world’s most renowned family amusement parks, Thomas Town features five rides including a train ride with Thomas, a live stage show, themed play and entertainment areas, retail store and more. It will be the second-largest permanent Thomas & Friends attraction in North America. Set on a bluff overlooking the Monongahela River…

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Corporate Brand Toys & Games 

Mattel Q2 Earnings: Sales down 14%, Barbie and Hot Wheels show growth

Mattel Inc reported second quarter 2018 financial results, posting a 14 per cent fall in its second quarter sales revenue. “Mattel is a company with great potential. We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, Chairman, and CEO of Mattel. For the second quarter of 2018, net sales were down 14% as reported and in constant currency, versus the prior year’s second quarter. Gross sales were down…

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