Merchandise Licensing 

Disney unleashes a raft of merchandises to coincide with release of Coco in UK soon

Reading Time: < 1 minute Post Views: 5,923 With Coco due to hit UK cinema halls on January 19, Disney has come out with a raft of merchandise for the new Disney-Pixar film. Licensees including Mattel, Funko and Bonnier Publishing are all launching new lines for the movie, which opens in the UK on January 19. Product from Mattel includes a Coco Guitar a collectables bundle pack and Pepita Mask, while Funko is readying Pop! Vinyl figures for Miguel, Ernesto and Hector. Meanwhile, Bonnier Publishing is going to launch a range of books including a…

Read More
Toy Licensing 

11-year Chilean girl Luciana Vega is American Girl’s girl of the year

Reading Time: 2 minutes Post Views: 4,586 Mattel’s premium brand American Girl has been trying strategies to inspire young females round the year. Continuing its strategy of introducing diverse, inspiring young female characters, Mattel’s premium brand American Girl has revealed that its 2018 Girl of the Year is a 11-year-old girl called Luciana Vega, a creative, confident aspiring astronaut of Chilean descent who dreams of being the first person to go to Mars. Launched on January 1 at North American retail, the 18-inch Luciana doll features a range of STEM-inspired outfits that reflect the…

Read More
Brand Licensing 

Mattel ties up with merchMaker

Reading Time: < 1 minute Post Views: 3,583 Mattel has got into a new partnership with apparel firm merchMaker for a new range of products based on its hit properties including the likes of Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and Fireman Sam besides the new popular brand Enchantimals. merchMaker will roll out their Mattel range on its Create Your Own platform that runs in partnership with The Entertainer UK. Create Your Own customers can personalise their own officially licensed, branded merchandise with a name. All brands feature a large array of merchandise, clothing,…

Read More
Brand Licensing 

Mattel celebrated 30th anniversary of Fireman Sam

Reading Time: 2 minutes Post Views: 4,988 Mattel celebrated the 30th anniversary of its children’s brand ‘Fireman Sam’ yesterday with a special episode as well as a series of U.K. activations to mark the occasion. To kick off the anniversary celebrations, Mattel and DHX, who distributes and co-produces the series, created “The Prince in Pontypandy” episode to honor the show’s heritage. The one-off episode will feature a kind Prince who visits Pontypandy on official royal duties, but ends up having to use his helicopter rescue skills to save the day with Fireman Sam. “The…

Read More
Toy Licensing 

Mattel declines Hasbro’s takeover approach

Reading Time: < 1 minute Post Views: 2,253 Casting uncertainty over the potential combination of the world’s two largest toy companies, Mattel has declined Hasbro‘s latest takeover approach, it is understood. Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns. A strong ‘no’ from Mattel  indicates that Margaret Georgiadis who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro even though Mattel’s stock has significantly…

Read More
Toy Licensing 

Sesame Workshop appoints Mattel as master toy licensee for Latin America

Reading Time: < 1 minute Post Views: 1,940 As part of Sesame Street’s re-launch as Sesamo in the region, Mattel’s upcoming Latin-focused line will feature Elmo Cookie Monster and Abby Cadabby as well as Bert and Ernie in leading roles for the first time in the region. To be available in May 2018, the items will focus on early childhood development and learning through play. Products will range from plastic figurines to plush, and characters will also be featured in Mattel’s Mega Bloks preschool construction sets in the US, Canada and LatAm. Sesamo, earlier known as Vila Sesamo launched late…

Read More
Toy Licensing 

Hasbro approaches Mattel with a takeover offer

Reading Time: 2 minutes Post Views: 2,680   Hasbro has approached fellow toy giant Mattel with a takeover offer. The potential takeover bid which would see Hasbro’s My Little Pony and Transformers brands join forces with Mattel’s Barbie and Hot Wheels toys was first reported four days ago on November 10. According to a well-known analyst, an amalgamation between Hasbro and Mattel would control approximately 25% of the worldwide mass-market for traditional toys as well as significant portions of the US and domestic mass markets that comes to 30% and 40% respectively. “This merger…

Read More
Toy Licensing 

Sanrio goes in for number of product launches to celebrate birthday of beloved character Hello Kitty

Reading Time: 2 minutes Post Views: 5,513 Sanrio has gone in for a slate of product launches and promotions to celebrate the birthday of its beloved character Hello Kitty that took place on November 1. Primarily, Sanrio and Mattel have teamed up to pay homage to the global pop icon with a specially designed Barbie. The Barbie Hello Kitty is inspired by Hello Kitty’s signature red bow and features a Hello Kitty skirt, handbag and figurine. The limited edition doll also includes a doll stand and certificate of authenticity, designating her status as a…

Read More
Toy Licensing 

Mattel delays release of Hello Barbie Hologram

Reading Time: < 1 minute Post Views: 3,308 Mattel’s Hello Barbie Hologram, a voice assistant matching with a walking, talking and dancing Barbie character projection will not be released as planned for the 2017 holiday season, it is understood. The animated toy will be held until 2018 due to additional testing of the platform. Though it was a tough decision to hold the tech-forward toy back, Michelle Chidoni, vice president of global brand communications at Mattel, said that the company wants to conduct more tests. The new release date is yet to be determined, anticipated…

Read More

Mattel takes a transformative route

Reading Time: 2 minutes Post Views: 3,806 Mattel, as any toymaker has numerous brands. From this summer’s 70-minute UK film Journey Beyond Sodor, to the brand’s foray into the infant toy space with Railway Pals, the last year has been a transformative one for Mattel’s Thomas & Friends brand. Now, the 72-year-old brand is taking on a whole new course of action with an entirely new show format and licensing line designed to meet the needs of a more diverse, internet-savvy pre-school audience. “We have an audience of kids that is growing up in a very different…

Read More
%d bloggers like this: