Corporate Brand Toys & Games 

Mattel Q2 Earnings: Sales down 14%, Barbie and Hot Wheels show growth

Reading Time: 2 minutes Post Views: 3,114 Mattel Inc reported second quarter 2018 financial results, posting a 14 per cent fall in its second quarter sales revenue. “Mattel is a company with great potential. We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, Chairman, and CEO of Mattel. For the second quarter of 2018, net sales were down 14% as reported and in constant currency, versus the prior year’s second quarter. Gross…

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Merchandise Licensing 

Mattel launches Robotics Barbie, ventures into computer coding

Reading Time: 2 minutes Post Views: 2,654 Mattel has introduced a new line of Barbie, with the iconic doll taking up the role of a robotics engineer. Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, who hopes to improve women’s professional lives. The new range is designed to spark girls’ interest in Stem jobs, an industry where women are under-represented. Girls need more role models. Let’s inspire the next generation to see themselves in careers underrepresented by women. By encouraging more girls to explore STEM with Robotics Engineer #Barbie, we show them that they can…

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Character Licensing Merchandise Licensing 

To all witches and wizards! Mattel reveals six collectible Harry Potter dolls

Reading Time: < 1 minute Post Views: 4,910 To all the wizards, witches and muggles! Mattel, the makers of Barbie, has revealed a set of six collectible Harry Potter dolls soon to hit store shelves across the United States. The dolls include young versions of Harry, Ron, Hermione, and Ginny, along with Professors Dumbledore and McGonagall. However, our favorite professor Severus Snape was missing from the collectible. Check out the collection here: The dolls will be available in the United States in August, and fans can now preorder them from Walmart at a price of…

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Mattel ropes in Lisa Weger as European head of consumer products

Reading Time: < 1 minute Post Views: 2,409 Mattel has appointed Lisa Weger as the regional head of consumer products for Europe in a UK-based position. Prior joining Mattel, Weger has worked at Turner Broadcasting in New York, where she led franchise management, visual branding and licensing for Turner Kids for over 14 years. Prior to Turner, Weger led the licensing business of Mattel for the markets of Canada and Latin America. Commenting on Weber’s appointment, Sanjay Luthra, managing director Europe, said, “Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our…

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Character & Entertainment Character Licensing Fashion Licensing Merchandise Licensing 

To celebrate 20th anniversary, Mattel to launch ‘The Powerpuff Girls’ inspired Barbie fashions

Reading Time: < 1 minute Post Views: 3,281 To celebrate 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has tapped global toymaker Mattel to create a range of Barbie fashions inspired by the tiny supergirls. Recently, Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, witnessed Barbie in six different avatars, uniquely inspired by six heritage sites across the country. The announcement comes at the beginning of Licensing Expo, held in Las Vegas from May 22-24. To…

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Merchandise Licensing 

Here’s how Hot Wheels celebrates its 50th Anniversary

Reading Time: 2 minutes Post Views: 2,503 Hot Wheels, from the house of Mattel, celebrates its 50th anniversary on Friday. Mattel has taken five of the originals and has reproduced them. The General Manager and Senior Vice President of Hot Wheels Chris Down called them as “fan favorites” They include the ’67 Camaro, Custom ’67 Mustang, ’68 Cougar, ’67 Hemi Barracuda, and Volkswagen Beetle. Each car is die-cast metal with the signature “Spectraflame” candy metallic paint, redline tires, and packaging like the originals. Check it out here: The cars go on sale from May…

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Toys & Games 

Mattel announces first quarter results, global sales fell 4%

Reading Time: 3 minutes Post Views: 1,970 Mattel announced first-quarter earnings at a loss of 60 cents per share, which is 21 cents wider than the Wall Street consensus estimate of a loss of 39 cents per share. Sales for the toymaker’s 60-year-old Barbie brand increased by 24% to USD 152.7 million in Q1 2018, despite Mattel’s overall worldwide net sales decreasing by 4% to USD 708.4 million in the period. The company’s worldwide gross sales declined by 2% to US$800 million. However, excluding the impact of the Toys “R” Us liquidation, Mattel’s adjusted…

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Big Move People 

Disney executive Ynon Kreiz named CEO of Mattel

Reading Time: 2 minutes Post Views: 4,333 Mattel’s board of directors has appointed Ynon Kreiz as the chief executive officer, effective April 26. Ynon had served as one of the company’s directors since June 2017. Kreiz succeeds Margo Georgiadis, who became Mattel’s CEO in February 2017. Georgiadis will stay on in an advisory role at Mattel through May 10, and is stepping down to pursue a new opportunity in the technology sector. Kreiz will also become Chairman of the Board following an election scheduled for May 17. Kreiz aims to build on the company’s…

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Character & Entertainment Character Licensing 

Women’s Day: Barbie unveils dolls based on global role models. See Pics

Reading Time: 2 minutes Post Views: 4,124 Mattel has unveiled a new line of Barbies inspired by female role models from around the globe. The move comes ahead of the International Women’s Day celebrations on March 8. The Shero program will honor 14 “modern-day heroes” who have broken stereotypes in their fields which includes Patty Jenkins, Chloe Kim. Great Britain’s most successful boxer, Nicola Adams also joined the bandwagon, as a part of the brand’s effort to empower girls around the world. The company took to the Twitter and wrote, “With 86% of US…

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TV Series Licensing 

Blueprint to soon launch Pingu

Reading Time: < 1 minute Post Views: 4,609 In a confirmation, Mattel has said that Blueprint will soon launch a new range featuring the classic Pingu property. The collection will include a wide variety of stationery, plush and gift items. It is currently available from Amazon, TruffleShuffle and Temptation Gifts. Originally created in 1986 by Swiss filmmaker Otmar Gutmann, Pingu has been viewed by over one billion people across 140 channels and has won numerous awards. Recently, Pingu has ventured into the world of fashion and has enjoyed collaborations with British designers Phiney Pet and…

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