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To celebrate 20th anniversary, Mattel to launch ‘The Powerpuff Girls’ inspired Barbie fashions

To celebrate 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has tapped global toymaker Mattel to create a range of Barbie fashions inspired by the tiny supergirls.

Recently, Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, witnessed Barbie in six different avatars, uniquely inspired by six heritage sites across the country.

The announcement comes at the beginning of Licensing Expo, held in Las Vegas from May 22-24. To commemorate the event, new episodes, events and products will roll-out throughout the year and continue until 2019.

Meanwhile, Champion will also launch a collection of The Powerpuff Girls in limited-edition fleece and heritage silhouettes for autumn this year.

Elsewhere, Mondo T’s will introduce a variety of The Powerpuff Girls pin and high-end prints and the LEGO Group will introduce new building sets in August.

Licensing partners for ‘The Powerpuff Girls’ in Latin America will expand to various places including Havaianas in Brazil. Havaianas will launch a variety of Powerpuff Girls-inspired shoes for both kids and adults in Brazil, beginning in July 2018. Cremer will offer The Powerpuff Girls personal care products in Brazil starting this month.

As the original ambassadors of girl power, the iconic brand has been inspiring generations of girls and young women since its initial launch in November 1998. From the moment Blossom, Bubbles and Buttercup started to save the world before bedtime, they became more than just characters on a show, but a global phenomenon with a message of empowerment that still resonates 20 years later as a re-imagined series debuted in 2016.


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