Mattel has got into a new partnership with apparel firm merchMaker for a new range of products based on its hit properties including the likes of Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and Fireman Sam besides the new popular brand Enchantimals.
merchMaker will roll out their Mattel range on its Create Your Own platform that runs in partnership with The Entertainer UK.
Create Your Own customers can personalise their own officially licensed, branded merchandise with a name. All brands feature a large array of merchandise, clothing, homeware and accessories.
merchMaker offers an integrated retail and publishing platform through which customers can choose from thousands of officially licensed products including apparel, homeware, accessories and stationery.
The Evode Group, the company behind merchMaker, sports a dynamic creative team that bring out original artwork while keeping in line with the license brand guidelines.
The company’s zero-inventory model combines zero stock and zero wastage with an unlimited amount of consumer choice.
