People 

Priyanka Chopra is brand ambassador of Harman International

Reading Time: < 1 minute Post Views: 3,586 Well-known actress Priyanka Chopra has been appointed as the new global brand ambassador for Samsung-owned Harman International’s JBL and Harman Kardon audio brands. In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player…

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Apparel Licensing 

KFC’s fried-chicken themed merchandise selling like hot cakes

Reading Time: 2 minutes Post Views: 4,476 A day after KFC opened its online shop that was offering fried-chicken themed apparel, accessories and other limited-edition items, a third of the products were sold out. Much like Starbuck’s vastly successful unicorn frappuccino, “www.kfclimited.com”seems to have been designed with the Instagram-obsessed generation in mind. Customers can order Colonel Sanders shirts, jewellery, pocket squares, lapel pins even a KFC pillow. Among the eclectic mix of merchandise is even a $20,000, 400-year-old meteorite in the shape of a Zinger sandwich. “KFC and Colonel Sanders have been American pop-culture icons for more…

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Event News Uncategorized 

2017 Licensing Expo in a nutshell

Reading Time: < 1 minute Post Views: 2,609 An estimated 16,000 people attended this year’s Licensing Expo that was held from May 23 to 25 at the Mandalay Bay Convention Center, Las Vegas. The annual trade show brought together some of the world’s biggest and more influential brands along with manufacturers, licensees and retailers. According to authorities of the Licensing Expo, a number of exciting companies and leading brands joined the expanded line-up of new exhibitors at this year’s Expo. Among the exhibitors over 5,000 brand owners and agents participated in the Expo that included new…

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