Brand Licensing 

Yale University appoints CPLG to represent its brand

Reading Time: < 1 minute Post Views: 3,699 Yale University has appointed CPLG to represent its brand throughout Europe and Russia. “Yale University is an iconic brand with global appeal, which lends itself perfectly to the collegiate trend we’re seeing at fashion retailers,” says Steve Manners, executive vice president, CPLG. “We are delighted that the first range of clothing will launch in Zara stores and we look forward to extending the range to the rest of the high street.” By way of the representation agreement, CPLG will develop a lifestyle licensing program to target adults,…

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Event News Uncategorized 

2017 Licensing Expo in a nutshell

Reading Time: < 1 minute Post Views: 2,891 An estimated 16,000 people attended this year’s Licensing Expo that was held from May 23 to 25 at the Mandalay Bay Convention Center, Las Vegas. The annual trade show brought together some of the world’s biggest and more influential brands along with manufacturers, licensees and retailers. According to authorities of the Licensing Expo, a number of exciting companies and leading brands joined the expanded line-up of new exhibitors at this year’s Expo. Among the exhibitors over 5,000 brand owners and agents participated in the Expo that included new…

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