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Movie Licensing 

Rocket Licensing announces expansion plans for licensing campaign of Hotel Transylvania

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Independent licensing company Rocket Licensing that manages UK licensing for the Hotel Transylvania franchise on behalf of brand owner Sony Pictures Animation, has announced its expansion plans for the franchises’ licensing campaign as the third film is scheduled for release in Summer 2018 and the first season of Hotel Transylvania: The Series that recently released on The Disney Channel. Sony Pictures Consumer Products recently named Jazwares as the global master toy partner for the Hotel Transylvania franchise. For the UK territory, Rocket plans to target a number of categories in…

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Event News Uncategorized 

2017 Licensing Expo in a nutshell

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An estimated 16,000 people attended this year’s Licensing Expo that was held from May 23 to 25 at the Mandalay Bay Convention Center, Las Vegas. The annual trade show brought together some of the world’s biggest and more influential brands along with manufacturers, licensees and retailers. According to authorities of the Licensing Expo, a number of exciting companies and leading brands joined the expanded line-up of new exhibitors at this year’s Expo. Among the exhibitors over 5,000 brand owners and agents participated in the Expo that included new exhibitors like Auldey…

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Character & Entertainment Entertainment Licensing 

Jazwares announces YouTube content partnership with USP Studios

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Jazwares, LLC has announced a groundbreaking new partnership with USP Studios, one of the world’s foremost creators of online animated content for kids. Through this strategic partnership, Jazwares has obtained the licensing rights for USP Studios original properties that air exclusively on YouTube. In addition, JazWings®, the innovative idea incubation arm of Jazwares, and USP Studios will develop animated content based on exciting new brands in the JazWings incubation program to air on YouTube. With billions of views and growing, animated shows by USP Studios are known by kids and parents worldwide. Jazwares and USP Studios, recognizing the way in which kids consume content, believe that products…

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Character & Entertainment Character Licensing 

Jazwares named Master Toy Licensee for Miffy and Friends

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Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’ is a charming…

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