Sanrio has teamed up with US magazine Nylon to launch a new Hello Kitty street wear collection. In short, the US magazine is launching a street wear line in partnership with Sanrio.
Due to release on May 31st, the range boasts of jackets, shorts, t-shirts, skirts, body suits and tops all featuring the iconic Hello Kitty character.
Several other classic Sanrio characters have also been depicted in these apparels including the angry penguin Badtz Maru, Little Twin Stars and Gudetama.
First unveiled on Nylon’s Instagram page with a sneak preview image, Sanrio revealed that senior fashion market editor, Marissa Smith, was behind the nine-piece collection with Sanrio.
Available from the Nylon shop for a limited time, prices of the street wears range from $29 to $110.
