PepsiCo has partnered with Tapestry to launch a Pepsi-inspired ready-to-wear and accessories collection under Tapestry’s ‘Coach’ brand.
As per a report in the License Global, the partnership is also a part of Pepsi’s 2018 global marketing campaign, which aims to celebrate the brand’s heritage status through a host of collaborations and retail programs.
Named ‘Pepsi x Coach’, the clothing and accessories collection will include leather goods, apparel, footwear, small leather goods and other accessories that showcase Pepsi’s script logo.
(Image Courtesy: LicenseMag)
Joester Loria Group, PepsiCo’s exclusive licensing agency for North America, has successfully brokered the transaction.
The collection aims to celebrate the “optimism of the 1950’s era with an of-the-moment twist on classic Americana.
The line is now available exclusively at 300-plus Coach Outlet stores worldwide.
Tapestry is the first New York–based house of modern luxury lifestyle brands. The company’s portfolio includes the Coach, Kate Spade New York, and Stuart Weitzman brands.