TV & Films 

Viacom, PepsiCo team up to bring ‘Double Dare’ at Clusterfest

Reading Time: < 1 minutes Post Views: 2,342 Viacom and PepsiCo have partnered to bring Nickelodeon’s rebooted series “Double Dare” to life at the event Comedy Central Presents Clusterfest. The event will take place between June 1-3 at the Civic Center Plaza & Bill Graham Civic Auditorium in San Francisco. Viacom’s Comedy Central and Nickelodeon Splat brands, as well as PepsiCo’s Mountain Dew Kickstart, will allow attendees a chance to race through iconic “Double Dare” challenges and interact with celebrity guests. The event will be hosted by Marc Summers and star contestants from MTV’s “The…

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Character & Entertainment Corporate Brand Merchandise Licensing 

Fido Dido is back! 7UP launches limited-edition vintage merchandises

Reading Time: 3 minutes Post Views: 11,807 If you are a 90’s kid, then you will surely remember the tall, frizzy-hair character from the 7UP’s bottles. Well, after a long-term, Fido Dido, the ’90s mascot of PepsiCo’s lemon-based soft drink is back. However, there is a catch! The once popular mascot will be available for a limited time. Yes! You read that right. The soft drink brand has revived him only for a limited period. Fido Dido will appear on special limited-edition 7UP bottles till the end of June 2018. Apart from the cool…

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Vice Media enters India, struck supplementary deal with Facebook

Reading Time: 2 minutes Post Views: 3,014 Youth media brand Vice Media has officially commenced its operations in India in partnership with Times of India Group. Vice India will bring locally relevant content to hundreds of millions in primarily, Hindi and English. Vice is producing and distributing local programming for digital, mobile and linear platforms. Vice India has introduced all of its digital brands under the banner, premiering a significant late night prime time television block across the Times of India portfolio – bringing the best of Viceland’s award-winning content to a mass…

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Celebrity Corporate Brand 

Ranbir Kapoor meets fans in Mumbai’s Carter road, asks ‘Kyu Sookhe Sookhe Hi?’

Reading Time: 2 minutes Post Views: 3,313 What’s life without a few good friends? And what’s good food without a chilled glass of Pepsi? Pepsi unleashed a new campaign which celebrates friends, food and friendship. Titled ‘Kyu Sookhe Sookhe hi?, the largest beverage manufacturer company introduced new foodicon bottles based on 25 popular food items from India. Pepsi’s new campaign pivots on the simple belief that just like life is incomplete without friends and gossip, food is incomplete without Pepsi. Pepsi knows that mixing friendship, food and fun is the perfect recipe. And when…

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Accessories Licensing Apparel Licensing Fashion & Accessories 

Pepsi partners with Tapestry’s Coach to launch clothing line

Reading Time: < 1 minutes Post Views: 4,416 PepsiCo has partnered with Tapestry to launch a Pepsi-inspired ready-to-wear and accessories collection under Tapestry’s ‘Coach’ brand. As per a report in the License Global, the partnership is also a part of Pepsi’s 2018 global marketing campaign, which aims to celebrate the brand’s heritage status through a host of collaborations and retail programs. Named ‘Pepsi x Coach’, the clothing and accessories collection will include leather goods, apparel, footwear, small leather goods and other accessories that showcase Pepsi’s script logo. (Image Courtesy: LicenseMag) Joester Loria Group, PepsiCo’s exclusive…

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Food & Drink 

Haldiram is country’s largest snack company; beats PepsiCo

Reading Time: < 1 minutes Post Views: 5,697 After overtaking international food and beverages major PepsiCo as far as  sales are concerned and after a gap of more than two decades, Haldiram has become India’s largest snack company. In the year ended September, Haldiram finished with its sales of around Rs 4,225 crore compared to PepsiCo’s Rs 3,991 crore. Last year, Haldiram posted sales of  Rs 3,262 crore while PepsiCo posted sales of Rs 3,617. The increase in sales that Haldiram witnessed this year was because of a growing trend of people preferring packaged namkeen over Western…

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Fashion & Accessories Food & Drink 

PepsiCo inks licensing deal to launch footwear

Reading Time: < 1 minutes Post Views: 3,254 PepsiCo, the US snacks and beverage maker,has got into a licensing deal with local licensing firm DVB Brands. As part of the deal, the latter will launch lifestyle-based sports footwear in the country, a brand extension which has taken the wind off industry experts. The move is driven by PepsiCo globally, and not the Indian firm. PepsiCo senior VP, Global Beverage Group, Kristin Patrick said: “Our iconic brands have enabled us to provide consumers with new ways to engage with PepsiCo – whether it be in a…

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Apparel Licensing 

PepsiCo joins forces with Cotton Citizen to develop a Pepsi-themed capsule collection

Reading Time: < 1 minutes Post Views: 3,018   In a deal brokered by The Joester Loria Group, PepsiCo has joined forces with Cotton Citizen to develop a Pepsi-themed capsule collection for men and women. The 15-piece capsule draws inspiration from the iconic ‘90s Pepsi advertising campaign will feature Cotton Citizen’s best-selling silhouettes including the men’s Cobain hoodie, women’s Milan crop zip hoodie and all-new denim styles, which feature custom washes and dyes inspired by Pepsi’s colors. “Pepsi is one of the most iconic American brands in existence and is so distinctive to American culture,”…

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PepsiCo. partners with Matix Clothing Co. for an apparel collaboration

Reading Time: < 1 minutes Post Views: 2,819   Featuring the Mountain Dew brand and its popular retro logo, PepsiCo. has partnered with Matix Clothing Co. for an apparel collaboration. Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in creating the eight-piece vintage-inspired collection that includes an assortment of flannels, hoodies, hats and tees. “Working on this project with Mountain Dew has given Matix Clothing Co. a unique opportunity to collaborate with Mountain Dew’s pro and amateur skateboarders including Reemo Pearson and Jordan…

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Brand Licensing 

Quaker Oats Company appoints Brand Central as its licensee

Reading Time: < 1 minutes Post Views: 4,243 PepsiCo’s Quaker Oats Company has appointed Brand Central to extend the Cap’n Crunch cereal brand into select merchandise and food categories. “Brand Central has strong experience extending food and beverage brands into new product categories,” says Amanda Piper, marketing director, Pepsico. “With their knowledge of pop culture trends, we are confident they will help us enhance the lifestyle aspects of the Cap’n Crunch brand with our target consumer,” he added. Through the partnership, the brand consultancy agency will bring Cap’n Crunch into such categories as apparel, accessories,…

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