Selena Gomez partners with Tapestry’s Coach, to launch ready-to-wear collection

Singer sensation Selena Gomez has partnered with luxury fashion company Tapestry once again to launch her first ready-to-wear collection in collaboration with ‘Coach’ brand.

The fashion house and Gomez just announced their upcoming fall 2018 Selena Gomez x Coach collaboration. The new clothing line will include outerwear, clothes, handbags, small leather goods and other accessories.

Sharing a picture, the singer took to the Instagram and wrote, “Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to show you this fall. #CoachxSelena #CoachNY.”

The Coach x Selena Gomez lifestyle collection will aim to reflect the star’s personal style and will feature outerwear, ready-to-wear, handbags, small leather goods and other accessories.

“I always look forward to designing with Selena because she has a strong point of view,” says Stuart Vevers, creative director, Coach. “We wanted to bring cool new ideas to the table and I loved getting her take on clothes as much as accessories this time around.”

Gomez is creating the pieces with the house’s creative director, Stuart Vevers, and has incorporated her own personal style into the pieces. Each item is filled with unique touches that speak to Ms. Gomez’s unapologetically confident and powerful feminine spirit,” Coach wrote in an official statement.

The announcement follows the success of the Selena Grace handbag and accessories collection, which debuted last fall. She signed an alleged USD 10-million deal with the company at the end of 2016, after which, Coach’s following increased by about 50 percent compared to the previous year.

“Getting to create my own collection with Stuart has been such a fun process, and I can’t wait for everyone to see what we have been working on over the past several months,” the Wolves singer stated.

While sales results on Gomez’s debut collection for Coach haven’t been released, her impact has already proven to be a success on social media. According to analysts, Coach’s average number of photo comments and “likes” grew by 81 percent after teaming up with Gomez.

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