Celebrity Entertainment Licensing Know-How Merchandise Licensing Movie Licensing Strategic Licensing TV Series Licensing 

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as early as 1973,…

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Brand & Lifestyle Fashion & Accessories 

British brand Ted Baker debuts in India, opens first store in Delhi

British clothing and accessories brand Ted Baker has set foot in India with its maiden store at the Chanakya Mall in New Delhi. The high street label is best known for its understated aesthetic and focus on handcrafting and ergonomics. The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited. Speaking on the occasion, Amit Pande, Brand Head, Aditya Birla Fashion and Retail Limited, said, “Ted Baker is an iconic brand and we are excited to bring it to our Indian consumers, who have…

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Celebrity Collaborations Fashion & Accessories 

Selena Gomez partners with Tapestry’s Coach, to launch ready-to-wear collection

Singer sensation Selena Gomez has partnered with luxury fashion company Tapestry once again to launch her first ready-to-wear collection in collaboration with ‘Coach’ brand. The fashion house and Gomez just announced their upcoming fall 2018 Selena Gomez x Coach collaboration. The new clothing line will include outerwear, clothes, handbags, small leather goods and other accessories. Sharing a picture, the singer took to the Instagram and wrote, “Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers. Can’t wait to…

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Know-How 

Genres of Licensing

ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements. GENRES OF…

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