Apparels - Licensing Corner

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

July 6, 2018November 11, 2021 LC TEAMaccessories, Apparels, Bollywood movie merchandise, Bollywood movies, film merchandise in india, Freaky Friday, India, Licensing, merchandise, movie merchandise

Reading Time: 5 minutes Post Views: 4,476 FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry! Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as…

Brand & Lifestyle Fashion & Accessories

British brand Ted Baker debuts in India, opens first store in Delhi

March 15, 2018November 11, 2021 LC TEAMAditya Birla, Apparels, Chanakya Mall, Footwear, India, New Delhi, Pearls, Ted Baker

Reading Time: 2 minutes Post Views: 4,053 British clothing and accessories brand Ted Baker has set foot in India with its maiden store at the Chanakya Mall in New Delhi. The high street label is best known for its understated aesthetic and focus on handcrafting and ergonomics. The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited. Speaking on the occasion, Amit Pande, Brand Head, Aditya Birla Fashion and Retail Limited, said, “Ted Baker is an iconic brand and we are excited to bring it to our Indian…

Celebrity Collaborations Fashion & Accessories

Selena Gomez partners with Tapestry’s Coach, to launch ready-to-wear collection

March 14, 2018 LC TEAMApparels, Coach, Collaboration, Selena Gomez, Tapestry3 Comments

Reading Time: 2 minutes Post Views: 6,299 Singer sensation Selena Gomez has partnered with luxury fashion company Tapestry once again to launch her first ready-to-wear collection in collaboration with ‘Coach’ brand. The fashion house and Gomez just announced their upcoming fall 2018 Selena Gomez x Coach collaboration. The new clothing line will include outerwear, clothes, handbags, small leather goods and other accessories. Sharing a picture, the singer took to the Instagram and wrote, “Fam, my second collection for @coach is going to include clothes! So grateful I got to work on this with @stuartvevers.…

Know-How

Genres of Licensing

September 12, 2016November 12, 2016 #ThatLicensedMerchGirlAbout Licensing, Accessories Licensing, Apparels, Art Licensing, Brand Licensing, Celebrity Licensing, Character Licensing, Corporate Trademark, Designer Labels, Entertainment Licensing, Event Licensing, fashion licensing, Food Licensing, Genres of Licensing, Institutional Licensing, Movie Licensing, Music Licensing, Personality Licensing, Publication Licensing, Sports Licensing, TV, Types of Licensing

Reading Time: 5 minutes Post Views: 4,699 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…