In its zest to have an equal share in both retail and online sales, Motorala has partnered with Chennai-based Poorvika Mobiles to open Moto Hub experience across Tamil Nadu and Karnataka.
As of now, nearly, one third of Motorala’s sale of smartphones in India happens through retail stores while two-third are done via online.
“We want a equal share in both retail and online. Next year we should have equal split,” says Sudhin Mathur, Managing Director, Motorola Mobility India.
Nearly 250 Poorvika stores will have entire Motorola’s phone portfolio under one roof. “In the next two to three months, we will have similar partnerships with retail chains in other parts of country,” Mathur said.
Buyers do a lot of research and want to experience the device before buying. Motorola Hubs provide this opportunity. “Our intention is to have around 1,000 such hubs in different retail formats in a few months,” he informed.
Moto Hub store will have the entire portfolio of Motorola devices including online exclusives such as Moto e4+, Moto C+, Moto X4 and the popular Moto G families and Moto Z franchise and Moto MODs along with Motorola accessories such as on-ear and in-ear headphones, Moto shells and covers.
