The gaming industry in India has grown rapidly over the last decade, predominantly on the back of increasing smartphone and Internet penetration coupled with rising income levels in the country.
Taiwanese tech major Asus will expand its retail presence in India by setting up more stores dedicated to its Republic of Gamers (ROG) line of gaming laptops. Till now, the company has three such stores in Bengaluru, Kolkata and Bhubaneswar. Now, it plans to grow the number to 10 in the next year.
“We have seen tremendous success with these dedicated stores and will set up seven more stores in cities including metros, Hyderabad, Pune and Ahmedabad,” Asus National Business Development Manager (PC and Gaming) Arnold Su has been reported to have said.
Arnold said the company will also expand its presence across multi-brand outlets from current 100 to 300 stores in the coming year. “Gaming is a booming category in India and we are a large player in the category. The segment is expected to double in size to 80,000 units this year compared to 40,000 units in 2016,” he added.
The company, under ROG has about 10-11 models priced from about Rs 70,000 to Rs 4 lakh.
