Brand & Lifestyle Celebrity Merchandise Licensing 

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Reading Time: 2 minutes

Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement.

‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more.

Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif.

Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers are a trendy apparel brand for kids from the age group of 5-15 years. The brand is gaining popularity with its presence in 53 exclusive stores and is also available in leading clothes stores across the country.

Red Chillies had launched an exclusive online store (, which also features the Doodlers apparels exclusively and other range of exciting merchandise. The Zero Collection is currently available at Doodlers stores across India.

As a part of the promotional strategy, Mumbai Duty-Free had launched its latest marketing campaign called ‘Pay Zero’ in association with Shah Rukh Khan, which runs during December. These include exclusive merchandise, discounted film tickets, with a handful of winners getting the chance to meet the cast of Zero. In addition, each day some customers win shopping gift cards as part of the December campaign.

Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life.

After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina Kaif from the film Zero, which has created ripples among the audience.

Zero is superstar Shah Rukh Khan’s most expensive movie with a budget of Rs 200 crores. Zero also features cameos from late veteran actress Sridevi, Alia Bhatt, Karishma Kapoor, Rani Mukherjee, and Kajol.

The movie was recently certified UA – Universal Adult by the Censor Board with an approved running time of 160 minutes.

Red Chillies Entertainment and Colour Yellow Productions come together to bring ZERO. Produced by Gauri Khan, starring Anushka Sharma, Katrina Kaif and Shah Rukh Khan, the Aanand L. Rai directorial is all set to release on December 21, 2018.

Related posts

%d bloggers like this: