Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

Reading Time: 2 minutes Post Views: 4,369 The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood…

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Celebrity Licensing Fashion & Accessories 

Love is all we need: Anushka’s ‘NushForLove’ to drop this February!

Reading Time: < 1 minute Post Views: 2,380 In what could be termed as good news for LGBTQ in India, Bollywood actress Anushka Sharma’s fashion brand ‘Nush’ is all set to launch Pride fashion collection. Titled as ‘NushForLove’, the clothing collection is expected to drop somewhere around in February. On December 22, Nush teased a video with the caption “Love is all we need! #NushForLove coming soon, this February.” Love is all we need! #NushForLove coming soon, this February. | @AnushkaSharma pic.twitter.com/IZPGWocOML — Nush (@NushBrand) January 23, 2019 As per the teaser, we can expect…

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Brand & Lifestyle Celebrity Merchandise Licensing 

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Reading Time: 2 minutes Post Views: 2,974 Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement. ‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more. Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers…

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Celebrity Collaborations 

Lavie ropes in Anushka Sharma as its brand ambassador

Reading Time: < 1 minute Post Views: 3,101 Lavie has signed up Bollywood youth icon and actress Anushka Sharma as its brand ambassador. The campaign has been shot in the lush greens of English countryside which will be launching soon. Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles said, “We are so thrilled to have Anushka Sharma on board for this collaboration. Her personality resonates perfectly with the brand. She is confident, smart and versatile, her vivacious persona radiates the happy vibes which are exactly what our products are about. We understand how dynamic the market…

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Celebrity Collaborations 

Anushka Sharma partners with Fujifilm India to promote Instax cameras

Reading Time: 2 minutes Post Views: 2,690 Bollywood actress Anushka Sharma has joined hands with Fujifilm India for a digital partnership to promote its Instax range of instant cameras. “The collaboration with Anushka known for her “inherent charm” and “novelty” is for the period of August to November 2018,” the company announced via a statement on Friday. Fujifilm plans to influence Anushka’s 45.2 million-plus social media fans and influence over the modern youth to support the product’s popularity. Anushka said in a statement, “Preserving memories with a physical print is the product’s USP. For…

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#LCExcl Interview People 

#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

Reading Time: 2 minutes Post Views: 4,599 “We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH. NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses. In an exclusive interview…

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Celebrity Character Licensing 

Anushka Sharma imbibes Tinkle’s Suppandi for NUSH’s spring-summer collection

Reading Time: 2 minutes Post Views: 5,974 If you are a 90’s kid, then you would surely remember the popular character ‘Suppandi’ from Tinkle Comics Universe. NUSH – the brand with an incredible success story, has an ambitious plan for her spring-summer collection. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH. NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses. Reminisce all those lazy…

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Brand & Lifestyle Celebrity 

Taapsee Pannu becomes NIVEA shower gel’s brand ambassador

Reading Time: 2 minutes Post Views: 4,344 NIVEA, the world’s largest skincare brand shower gel brand ropes in Bollywood actress Taapsee Pannu as the new brand ambassador. The Pink’s actress was selected on the basis of her popularity amongst the youth of the country, strong brand fit, and an honest and credible off-screen image. Taapsee will be seen in the latest TV commercial of the brand. Check it out here: In the commercial, Taapsee discovers that when it comes to finding a soap, NIVEA Creme Care is the only option to fulfil all her…

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Apparel Licensing Celebrity Fashion & Accessories 

International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Reading Time: 4 minutes Post Views: 3,404 Fashion is instant language. Well, who else can talk fashion better than the celebrities do? Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”. Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories. On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial…

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