Lavie has signed up Bollywood youth icon and actress Anushka Sharma as its brand ambassador. The campaign has been shot in the lush greens of English countryside which will be launching soon.
Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles said, “We are so thrilled to have Anushka Sharma on board for this collaboration. Her personality resonates perfectly with the brand. She is confident, smart and versatile, her vivacious persona radiates the happy vibes which are exactly what our products are about. We understand how dynamic the market is and strive to bring in the latest trends that appeal to our customers. Staying true to our tagline „Fickle is fun‟ we make it a point to spoil our customers with choice.”
Anushka along with her favourite pieces from the latest collection of Lavie bags and shoes will feature in this brand campaign.
“Lavie as a brand appeals to my style sensibilities. I am glad to be the face of the brand that has a huge appeal among cool, modern, independent girls and women across the country and our association will see me endorse their uber stylish non-leather products,” said Anushka Sharma on the association.
Lavie is a vibrant and fun brand catering to independent and spontaneous women, celebrating their impulsiveness.
On the professional front, Anushka will be seen alongside Varun Dhawan in “Sui Dhaaga: Made in India”, the trailer of which has won appreciation from the audience. Also, Sharma will be seen alongside Shah Rukh Khan and Katrina Kaif in Anand L Rai’s ‘Zero’, slated to be out in December this year.