Celebrity Character Licensing 

Anushka Sharma imbibes Tinkle’s Suppandi for NUSH’s spring-summer collection

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If you are a 90’s kid, then you would surely remember the popular character ‘Suppandi’ from Tinkle Comics Universe.

NUSH – the brand with an incredible success story, has an ambitious plan for her spring-summer collection.

To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH.

NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses.

The actress also took to the Twitter and wrote, “Rewinding to my favourite summer memories💖… With #NUSH 💁🏻‍♀  Get the SS18 collection at @shoppersstop & @myntra | http://myntra.com/nush  | @NushBrand”

The actress will actively promote the Suppandi clothing line not just in India but globally.

“While we celebrate the Avengers or Mickey Mouse from the West, images of Suppandi will re-ignite fond recollections of childhood for many people,” Anushka said in an official statement.

Anushka Sharma has been fond of Tinkle comics since she was a child and loves Suppandi.

“I used to read a lot of Tinkle comics during my summer vacations at school. Suppandi was my (imaginary) buddy, as I would gobble up comics featuring him on lazy summer afternoons. I wanted to flesh out his place in our happy childhood memories with the NUSH summer collection, and we’ve worked at retaining the simple, comfortable element of Suppandi in his line,” Anushka further added.

The Nush x Suppandi collection will be available from May 9.

“This collection is reminiscent of all those lazy summer afternoons we spent reading stories of India’s favourite simpleton. The collection brings back the innocence and joy of childhood while also being contemporary and chic,” said Sanjay Dhar, President, Amar Chitra Katha.

Anushka’s spring-summer collection for NUSH will feature over 180 designs offering immense variety for today’s women.

Suppandi is a village simpleton and is still considered the most famous among the characters appearing in Tinkle, an Indian fortnightly magazine. The magazine is originally owned by the India Book House, however, in 2007, the Tinkle brand was acquired by ACK Media. Suppandi made his debut in January 1983.

On the professional front, Anushka will be next seen in Sharat Kataria’s Sui Dhaaga – Made in India with Varun Dhawan and Aanand L Rai’s Zero, along with Shah Rukh Khan and Katrina Kaif.

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