Brand & Lifestyle Celebrity Merchandise Licensing 

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Reading Time: 2 minutes Post Views: 3,056 Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement. ‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more. Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers…

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Celebrity Food Licensing 

Aslee Bikaneri Hero meets Zero. Here’s how

Reading Time: < 1 minute Post Views: 2,597 Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by Anand L Rai, the film stars Shah Rukh Khan, Anushka Sharma, and Katrina Kaif. After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina…

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Celebrity Corporate Brand 

Kalyan Jewellers ropes in Katrina Kaif as its global brand ambassador

Reading Time: < 1 minute Post Views: 3,254 Kalyan Jewellers has announced the appointment of Bollywood actress Katrina Kaif as its global brand ambassador. Katrina will be the face of Kalyan’s existing and soon to launch product portfolios. With this association, Katrina joins an eclectic group of brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier. Commenting on the collaboration, Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers said, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today –confident, progressive and…

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