Brand & Lifestyle Celebrity Merchandise Licensing 

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement. ‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more. Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers are a trendy…

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Celebrity Food Licensing 

Aslee Bikaneri Hero meets Zero. Here’s how

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by Anand L Rai, the film stars Shah Rukh Khan, Anushka Sharma, and Katrina Kaif. After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina Kaif from the…

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Character Licensing Collaborations Fashion & Accessories Merchandise Licensing Sports 

Marvel’s Avengers and KKR join hands, launch special edition merchandise

With the Indian Premier League (IPL) fever spreading across the nation, the Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection. The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL team. The collaboration marks the release of the much-anticipated Marvel Studios’ Avengers: Infinity War. Commenting on the association, Venky Mysore, CEO & MD, KKR, said, “The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight…

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Brand & Lifestyle Corporate Brand Sports 

Nokia is back as principal sponsor of Kolkata Knight Riders

Nokia is all set to return as the principal sponsor of the Shah Rukh Khan-owned Kolkata Knight Riders in the upcoming Indian Premier League (IPL), said HMD Global. HMD Global is the mastermind behind designing and selling the brand ‘Nokia’ smartphones and feature phones. Commenting on the association, HMD Global Vice President and Country Head, India Ajey Mehta said, “Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is among the most successful IPL franchisees and teams on the IPL circuit…

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Entertainment Licensing 

Netflix and Red Chillies Entertainment signs 3 year content deal

Global streaming giant, Netflix has struck a long-term relationship with Bollywood megastar Shah Rukh Khan’s production house Red Chillies Entertainment. Netflix subscribers will have access to more than 30 Red Chillies library titles and any new film produced by the company in the next three years. First up will be “Dear Zindagi”, starring Khan and Alia Bhatt that released theatrically Nov. 25, followed by box office hits “Happy New Year,” “Dilwale” and “Om Shanti Om.” The deal was announced only a day after Netflix’s streaming rival unveiled a global rollout…

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Character & Entertainment E-Commerce Movie Licensing Retail 

Red Chillies partners with Furlenco for Dear Zindagi

Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt. Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’. As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie merchandise. Ajith Mohan…

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