Activision has appointed Tinderbox, the digital division of Beanstalk to represent one of the most iconic videogame franchises in history, the Call of Duty in its licensing programme in Europe.
Tinderbox will support the Call of Duty franchise by expanding the European consumer products footprint and create new touch points with fans beyond the award-winning and critically-acclaimed franchise.
It will actively pursue opportunities in the lifestyle sector including apparel, fashion accessories, gift and novelty, consumer electronics and home décor.
Dan Amos, Head of Tinderbox, informed, “Call of Duty is one of the most iconic videogame franchises in history. Its reach extends into the fabric of pop-culture with references in all forms of media, globally.”
“Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Call of Duty has potential across a broad range of categories and distribution channels; we are excited to begin work and look forward to great program extensions to come,’ he added.
