Apparel Licensing 

Poetic Brands, Activision join hands for ‘Call of Duty’ apparel collection

Reading Time: < 1 minute Post Views: 2,677 Licensed apparel specialist Poetic Brands has teamed up with Activision for an apparel range inspired by its video game franchise “Call of Duty.” The range will be distributed across the UK and Ireland. Under the association, Poetic Brands will develop an apparel line that features iconic imagery from the game. “Call of Duty is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” said Elliott Matthews, executive director, Poetic Brands. “We will be…

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Game Licensing 

Activision appoints Tinderbox to include Call of Duty in its licensing programme

Reading Time: < 1 minute Post Views: 5,600 Activision has appointed Tinderbox, the digital division of Beanstalk to represent one of the most iconic videogame franchises in history, the Call of Duty in its licensing programme in Europe. Tinderbox will support the Call of Duty franchise by expanding the European consumer products footprint and create new touch points with fans beyond the award-winning and critically-acclaimed franchise. It will actively pursue opportunities in the lifestyle sector including apparel, fashion accessories, gift and novelty, consumer electronics and home décor. Dan Amos, Head of Tinderbox, informed, “Call of…

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