Nelvana Enterprises has appointed Fremantle Media Kids & Family to represent its consumer products and home entertainment business for a number of brands in the U.K.
Under the terms of the appointment, FremantleMedia will now represent the animated properties like Mysticons, The ZhuZhus, Ranger Rob and Max & Ruby.
“We are honored to have FremantleMedia as our exclusive partner in the U.K. across a number of our brands,” said Pam Westman, head, Nelvana Enterprises. “FremantleMedia’s leading expertise and strategic partnerships will undoubtedly bring our properties to life through a variety of licensing categories and retail partners. We can’t wait to see the response from U.K. fans in this vital region,” she added.
In addition, both Nelvana and FremantleMedia will be at the Brand Licensing Europe that takes place from October 10 to 12 at London’s Olympia.
“We are thrilled to be working with Nelvana to represent these four great brands in the U.K.,” observed Rick Glankler, president, FremantleMedia Kids & Family. “A Premier animation company, Nelvana shares our love of great storytelling, and these standout properties will both complement and make an exciting addition to our existing portfolio,” he concluded.