Joining the bandwagon of celebrities, MTV Roadies’ ex-contestant and actor, Rannvijay Singh has unveiled his own fashion label – ‘Disrupt – Defy Ordinary’.
With this, the roadie-turned-actor joined the long list of celebrities such as Hrithik Roshan, Anushka Sharma, Virat Kohli, Tiger Shroff, and Jacqueline Fernandez.
The new fashion label has been exclusively carved out keeping Rannvijay’s fashion sense – free, wild-spirited and originality in mind.
The clothing label aims to ‘disrupt’ the fashion industry with styles that stand out from the crowd, are relatable and dominate the streets.
Commenting on the launch, Rannvijay Singh, Co-Founder, Disrupt, said, “Fashion should always be effortless yet cool. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them.”
Disrupt is a brand that combines utility, street style, and quality, especially for all the casual wear outfits.
“We believe we have stayed true to the brand name by playing around with colours, graphics and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all,” Rannvijay added further.
Disrupt offers shirts, graphic tees, hoodies, joggers, denims and more, and caters to both men and women. The t-shirts are priced between Rs 700 and Rs 1100, whereas, bottoms are launched at a starting price of Rs 1,300.
Shakeef Khan, Co-Founder – Marketing & Sales Operations Disrupt, said, “Our collection is a perfect blend of style and substance. We want to leverage Rannvijay’s massive fan following, his fashion sensibilities and combine that with the need for a solid casual wear brand in the market. Rannvijay is widely known for his fashion sensibilities and we are confident that Disrupt will soon emerge as the individualistic fashion choice amongst the young and fashion-conscious Indian consumers in the next one year.”
Kumar Doshi, Co-Founder – Product & Design added “As the name suggests, we aren’t here to follow the rules, we’re here to literally DISRUPT! Disrupt is not only going to change the game and its rules but it will become the fastest growing brand that the industry has seen.”
The debut collection of Disrupt will be soon available on — www.disruptbrand.com and other fashion e-commerce sites.
Earlier this week, Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.
Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.
