NBCUniversal Brand Development launches Fast and Furious Apparel Collection
Affliction Clothing to Develop Franchise-Inspired Collection Launching Exclusively at Buckle Retail Locations Nationwide in US
NBCUniversal Brand Development teams with clothing brand Affliction and fashion retailer The Buckle, has launched a new lifestyle apparel collection inspired by Fast & Furious.
The initial line is comprised of t-shirts, tops, sweatshirts and jackets for men and women, and features a raft of designs combined with Affliction’s signature style. The limited edition collection will also feature seasonal line updates.
“Affliction has a long history of creating fashion-forward garments that embrace our live fast mantra,” says Eric Foss, owner, Affliction. “We are very excited about this collaboration with NBCUniversal Brand Development and Buckle on the Fast & Furious by Affliction Collection. This franchise is a natural fit for us, and we look forward to a long and successful partnership.”
“Fast & Furious is globally recognized as one of the most popular action-film franchises in cinematic history, and Affliction’s unique aesthetic and powerful designs capture the essence of this phenomenon,” says Manuel Torres, executive vice president, worldwide consumer products, NBCUniversal. “Partnering with Buckle as the exclusive retailer for the line allows us to uniquely reach consumers who are on-trend, further amplifying the film’s presence in the lifestyle space.”
Additionally, the new collection will serve as inspiration for additional lifestyle programs for the Fast & Furious franchise.
The complete line will debut nationwide in early 2017, tied to the release of the new film The Fate of the Furious, which is slated to hit theaters, April 14.