PUMA, Maybelline create athleisure-inspired collection
Reading Time: 2 minutes Post Views: 2,701 Sports brand PUMA is taking athleisure to the next level through collaboration with Maybelline. PUMA and Maybelline New York collaborated to launch their first-ever ‘PUMA x Maybelline special-edition collection’ which fuses beauty, fashion and sport into one high-performance makeup collection. PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that…
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