With former Sprint executive Joseph (Joe) Euteneuer joining as CFO and Sven Gerjets taking over as CTO, Mattel has carried out lot of appointments to support its transformation strategy.
Additional appointments include Amy Thompson as chief people officer and Nancy Elder the toymaker’s new chief communication officer.
In his role as CFO, Euteneuer will work with Mattel’s senior management team and board of directors to provide financial and administrative leadership. He replaces Kevin Farr who left the company on September 29, and will report directly to CEO Margo Georgiadis.
Earlier, Euteneuer served as CFO at Sprint Corporation and before that, he held CFO roles at Qwest Communications, XM Satellite Radio and Comcast Corporation.
Gerjets will be responsible for all aspects of technology implementation, including shared technology platforms, analytics, software and hardware development, and connected products. He previously served as chief product officer at software startup n.io Innovation, and as chief information officer at Time Warner Cable.
In her role as CPO, Thompson will focus on building a progressive human resources organization and establishing a high-performance company culture. Thompson joins Mattel from TOMS Shoes, where she served as head of HR.
Elder, meanwhile, will oversee all aspects of communications, including corporate, employee, brand, government affairs and the Mattel Children’s Foundation. Previously, Elder was CCO at JetBlue Airways Corporation and was responsible for managing media relations, internal communications, social media and crisis communications.
Unveiled in June, Mattel’s five-pillar strategic plan will see the company right-size its dividend by more than half to free up resources for reinvestment.
In the last few months, Mattel has been focused on building its Power Brands including American Girl, Barbie, Thomas & Friends, Fisher-Price and Hot Wheels–into 360-degree connected systems of play and experience.
