HomeEventEvent NewsLicensing Expo China honours Chinese licensing community

Licensing Expo China honours Chinese licensing community

July 20, 2017

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The organisers of the Licensing Expo China and the International Licensing Industry Merchandisers’ Association (LIMA) held the inaugural China Licensing Awards ceremony on Tuesday in Shanghai when it honoured the achievements of the Chinese licensing community.

The winners are:

Best China Property: Super Wings – The Alpha Group
Best Licensed Promotion: Angry Birds Movie – McDonald’s
Best Corporate Brand/Fashion/Lifestyle Program: Paul Frank – Saban Brands
Best Location-Based or Experiential Initiative: Goats Steps – Pleasant Goat and Big Big Wolf
Best Licensee: CBC Original Culture (Shanghai) – Paul Frank
Best Character/Film/Television/Entertainment Property: “Super Wings” – The Alpha Group
Best Retailer: Tmall.com – Barbie

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