Event 

Next Licensing Expo China to be held from July 25 to 27, 2018 iin Shanghai

In an announcement it has been revealed that the Licensing Expo China will hold its second annual event from July 25to 27,next year at the National Exhibition Convention Center, Shanghai. Due to the Chinese licensing industry’s continued growth, the event’s space has been widened 20,000-square-meters that will feature a number of brands spanning animation, film/TV/broadcast, entertainment, sports, games, museum/culture/art, corporate brands and character brands. Select exhibitors who have already confirmed their presence include Alpha Animation Brand Management, Fantawild Animation, Shanghai Animation Film Studio and UYoung Culture & Media Co., among…

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Event News 

Licensing Expo China honours Chinese licensing community

The organisers of the Licensing Expo China and the International Licensing Industry Merchandisers’ Association (LIMA) held the inaugural China Licensing Awards ceremony on Tuesday in Shanghai when it honoured the achievements of the Chinese licensing community. The winners are: Best China Property: Super Wings – The Alpha Group Best Licensed Promotion: Angry Birds Movie­ – McDonald’s Best Corporate Brand/Fashion/Lifestyle Program: Paul Frank – Saban Brands Best Location-Based or Experiential Initiative: Goats Steps – Pleasant Goat and Big Big Wolf Best Licensee: CBC Original Culture (Shanghai) – Paul Frank Best Character/Film/Television/Entertainment Property: “Super Wings”…

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Event 

Licensing Expo China gets underway with an organized tour

A select group of licensing executives from the U.S., Europe, Japan, Korea, Malaysia and China assembled at Shanghai today when the Licensing Expo China got underway with an organized tour that highlighted some of the city’s expansive retail landscape. The Expo would conclude on July 20. The Retail Tour, organized by UBM’s Licensing Expo China staff, encompassed in-depth tours of major retailers like Babymax, a 300-store retail chain for children and baby maternity products and Lotus, a major Chinese hypermarket chain that carries a wide range of products including full…

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Event 

Among other programmes, Licensing Expo China organizes a seminar

Licensing Expo China has organized a seminar that will take place in conjunction with the inaugural show from July 18 to 20. The seminar which will take place at the NECC in Shanghai will be free to all attendees of Licensing Expo China. Highlights of the programme include a keynote address by Kermid Rahman, VP and GM at Disney Consumer Products & Interactive China on July 18. A panel discussion on the licensing opportunities in the China film market moderated by License Global publisher Steven Ekstract. It will feature PC…

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Event News 

Licensing Expo China to host its first China Licensing Awards

The Licensing Expo China will be held in Shanghai between July 18 to 20 this year when the expo floor will have more than 230 brands and licensing properties from animation, apparel, art and culture to food, games, entertainment and lifestyle brands. And, for the first time ever, the Expo will host China Licensing Awards that would reflect the growth of the market in the East. Among the many exhibitors heading to Shanghai next month will be Alpha Animation Brand Management, Angry Birds, Paul Frank, The Simpsons, the British Musuem, BBC…

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Event 

Disney keyman in China to deliver keynote address at Licensing Expo China

Licensing Expo China that is to take place between July 18 to 20, has detailed its inaugural event. The opening ceremony will be followed by the keynote address that would be delivered by Kermid Rahman, vice president and general manager, Disney Consumer Products and Interactive, Disney China. Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 expo will feature a number of exhibitors, educational seminars and networking opportunities at the National Exhibition and Convention Center. The inaugural event will have more than 230 brands…

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Event News 

All about Licensing Expo 2017

Licensing Expo, the world’s largest and most influential licensing event went on at Las Vegas from May 23 to 25 this year. This year’s expo proved to be one of the most successful to date with the debut of Licensing Week, a brand new initiative that incorporated all events surrounding Licensing Expo into one streamlined week of licensing industry happenings. “Licensing Expo 2017 saw substantial international attendee growth including an 87 per cent increase in attendees from South Korea and a 23 per cent increase in attendees from Japan. Several…

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Corporate Brand Event News Institutional Licensing 

UBM’s Licensing Group Launches Licensing Expo China in 2017

 UBM, US and Asia’s largest business-to-business events and trade show organizer, will bring a licensing expo to Shanghai, China in 2017. Licensing Expo China will be open on 18-20 July 2017 at the National Exhibition and Convention Center (NECC), Shanghai, China. Licensing Expo China will feature over 100 brands and properties from China and overseas. The show will connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers from all product categories across Asia. “China’s licensing industry is growing…

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