Penguin Ventures will manage all licensing, consumer products and live events for the classic children’s book The Snowman bringing the brand’s licensing efforts back in-house. This was announced by Penguin Random House. Earlier, the same was managed by the Copyrights Group.
“The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property,” says Susan Bolsover, head, licensing and consumer products, Penguin Ventures.
“Penguin Random House has invested in growing the Ventures team to become a leading licensor of literary brands and as such The Snowman fits perfectly within our portfolio of classic properties. We look forward to implementing an ambitious strategy to ensure the continued growth of this much-loved brand here in the U.K. and to spreading that magic to overseas markets as well,” she added.
2018 will mark the 40th anniversary of the children’s book. Penguin Random House plans to celebrate the milestone with a series of collaborations, limited edition products, live events and bespoke publishing.