Hasbro and Saban Brands have signed a definitive agreement valued at USD 522 million. According to a report in the Licensing Post, Hasbro will acquire a variety of Saban’s assets during the partnership.
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” Brian Goldner, chairman and chief executive officer, Hasbro was quoted as saying.
In the years to come, Hasbro will own brands such as Power Rangers, My Pet Monster, Popples, Julius Jr., Luna Petunia and Treehouse Detectives among others.
Recently, Hasbro paid Saban USD 22.25 million for its “Power Rangers” master toy license agreement, which will be credited toward the purchase price. Hasbro will also pay an additional USD 229.75 million in cash as well as issue USD 270 million worth of Hasbro common stock for the assets.
“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking ‘Power Rangers’ full potential. We see significant opportunity for ‘Power Rangers’ across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint,” Brian further stated.
In February, Saban Brands appointed Hasbro to serve as the global master toy licensee for its “Power Rangers” brand, excluding Japan and select Asian markets.
